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Director of Marketing and Consumer Sales

Marketing & Sales

Exceptional marketing and advertising professional with 25 years of strategic planning and integrated
marketing experience, with 18 years expertise in digital marketing and 12 years social media. I am a
proactive, energetic executive looking to have a significant impact on your business success. I portray a
balanced leadership style that allows for strategic thinking, creative ingenuity, thought leadership, strong
mentoring and team building. My entrepreneurial spirit has led me to launch and operate two marketing
and advertising companies. I am very passionate about marketing and having an impact on the bottom line. 

Oversee all marketing and sales initiatives for the winery, including:
• Brand development and messaging
• Create and maintain the highest level of customer experience at all touch points
• Develop and implement: marketing communication, advertising, digital, social and PR strategies
• Develop promotional sales strategy and manage all e-commerce and event sales initiatives
• Manage PR agency and direct relationships with media and wine reviewers
• Public speaking, interviews and PR appearances for Sojourn
• Quarterly budget development and tracking
• Marketing and event plan development, success tracking and reporting
• Yearly event strategy, implementation and tracking
• Monthly email marketing strategy, implementation and optimization
• Management of all bounced and unsubscribed emails
• Website strategy, maintenance and optimization; worked with partner to implement a new website
• Social, content strategy, design, and implementation
• Develop partner and outreach strategy: hotels, wineries, limo, restaurant, online retail, review sites
• Oversee tasting salon and wine club membership development
• Manage CRM system, promotions, offers, wine allocation, sales and customer relations
• Help build and maintain distributor relations in key states within the United States
• Management of all marketing, advertising and PR vendors
• Design/management of all collateral and printed materials, consumer and distributor
• Establish and track performance, sales and event goals quarterly
• Mange direct report staff of two employees as well as support staff of 4 employees
• Develop, implement, track and report for annual marketing survey

Developing integrated marketing strategies for company imperatives, including branding, advertising,
digital and social marketing, planning/research, SEO, web dev, mobile and PR
• Developing positioning and messaging against key target segments while understanding customer
needs, barriers, levers and purchase behaviors
• Facilitating targeted marketing and content plans to achieve market awareness, thought leadership,
lead generation, sales readiness and customer satisfaction/loyalty
• Web 2.0/social media/viral guru with strategic idea generation and distribution strategies
• Identifying and conducting industry benchmarking to understand market trends, strategies,
competitive advancements, media trends and failures of the competition and industry
• Developing and growing business within existing clients as well as a primary new business driver
• Executing successful marketing strategies and management of multiple campaigns across diverse
channels/audiences
• Developing relationships with partner ad agencies for new business

Client Sample List:
Sojourn Cellars, Deerfield Ranch Winery, Crushpad, Wineglobe, Millenium Tower, XTRM Performance
Network (acting VP of Mktg), Warpshare (acting VP of Mktg), Biz4Mobile, ScienceBased Health,

Managing Partner/Founder

Responsible for developing overall strategic direction for clients and primary client liaison for the agency's
largest accounts, including:
• Developing/managing yearly/quarterly marketing plans, budgets, and tracking/measurement
• Overseeing all aspects of advertising and planning for the agency's leading clients
• Primary client liaison for overall account management, account growth and client satisfaction
• Developing marketing plans and media execution strategies/tactics to optimize marketing/advertising
spend in order to maximize impact in the market and optimize across all media channels
• Managing a team of 40 people from account service, creative, media, production, admin

Client Sample List
Hewlett-Packard, Geyser Peak Winery, Polycom, El Camino Hospital, Del Webb/Pulte Homes


Industry & Audience Experience
• Industries: wine, restaurant, travel, hospitality, technology, financial services, packaged goods,
entertainment, digital media, healthcare, social/Web 2.0, mobile, e-commerce, non-profit
•   Consumer: general adults, men, women, moms, wine enthusiasts, elite affluent, travel enthusiasts,
foodies, luxury brands, sports enthusiasts, social activists, Boomers, Seniors, Gen X/Y, music
enthusiasts, early tech adopters, media enthusiasts, photo enthusiasts, brides
•   Business to business: winery-to-winery, hospitality, CXO, distributors, enterprise, SMB, professional
services, investors/finance, HR, ad/media companies, sponsors & promoters


Education - Worked full-time, attended school part-time to fund education

Management Director

Find out detailed information about Sherrie Perkovich, Director of Marketing and Consumer Sales in Shanghai, 31

Sherrie Perkovich: Director of Marketing and Consumer Sales in Shanghai, 31