Owner

Executive

? Created and managed "Hey Girl!" a traveling/online boutique offering seasonal contemporary fashions at trunk shows, home parties, salons and fundraisers for various charities. Now turned Instagram and online business.
? Conceptualized and built a start-up part-time business that surpassed sales of $200K annually.
? Online business driven by networking, creative social media strategies and promotions.
? Created brand identity, logos, social media, along with all marketing to align with target market.
? Responsible for total assortment of all fashion clothing and accessories as well as pricing, ticketing of merchandise and shipment of back orders to customers.
? Shopped San Pedro and California Mart weekly to seek the most current trends.
? Researched and negotiated best cost with vendors who had access to Nordstrom brand closeouts.

? Responsible for Men's and Women's Apparel, Swim and Accessories with a total volume of $70M.
? Developed SWOT analysis through repeat competitive shopping with internal and external partners to encourage competitive retail pricing and increase profit margins.
? Established a strategic and competitive promotional strategy to maximize sales of inline inventory and Outlet specific product that included 2 for 1, price points and % off.
? Directed monthly working meetings with all necessary departments including upper management to communicate new buying and promotion strategy along with visual layout and direction.
? Worked with product team to highlight areas where newness is imperative and opportunities exist.
? Partnered closely with P & A team to maximize sales and minimize inventory.
? Drove monthly OTB meetings along with planning to help identify opportunities and risks.
? Met with design team weekly to push negotiation of factory pricing to protect profit plans.

Buyer

? Managed Jewelry, Belts, Shoes, Hosiery, Halloween and Peripheral business with a total volume of $40M
? Implemented and directed merchandising strategies specific to each accessory category.
? Decreased vendor base to build meaningful relationships and leverage costs and profit margins.
? Reduced Jewelry SKU count by 50% and increased productivity by 200%
? Developed price point strategy to send clear merchandising message across all categories.
? Worked with visual team to clean up and implement standards for accessories.
? Drove allocations to identify sizing opportunity in belts and shoes.
? Partnered with planning to take over 50,000 units in markdowns to clean up aged inventory.
? Mentored three associates to oversee and repair broken accessories department.

? Managed Jewelry, Belts, Swim and Peripherals with a total volume of $20M.
? Successfully launched an exclusive Guess Jewelry line in 20 accessory specific stores in February 2011 eventually rolling out to select retail stores.
? Coordinated a successful table fixture roll out in 55 stores in partnership with cross functional teams (store design, licensee and visual) to elevate Jewelry presentation and highlight higher price point items.
? Worked directly with multiple private label vendors to increase margin and develop trend right product to complement licensee offering.
? Partnered with licensees to develop product lines consistent with the Guess image.
? Collaborated with Planner to refocus Jewelry product mix and increase regular price sales, resulting in a14% increase to plan and 10% reduction in markdown rate.
? Created strategy to refocus Belt business by increasing basic penetration and elevating fashion offering.
? Trained and mentored Assistant Buyer to move on to next level.

? Assisted in assorting Handbags and Fragrance buys, while taking on sole ownership of Jewelry.
? Conducted in-depth analysis of Handbag business to maximize sales and profitability.
? Acted as interim buyer and managed department while manager was on maternity leave.
? Established relationship with handbag licensee and provided feedback and suggestions on product offering and product development.
? Assisted in successful launch of Guess by Marciano Handbags and new Men's Fragrance.

Associate Buyer, Handbags

Assisted in managing daily Footwear business while taking on sole ownership of new Men's category.

Assistant Buyer, Footwear

Find out detailed information about Sherry Evans, Owner in La Mirada, CA

Sherry Evans: Owner in La Mirada, CA

Sherry Evans

California State University

Fashion Institute of Design & Merchandising