shivangi bhardwaj: Senior Apparel designer, Running Category, Global HQ, Germany
shivangi bhardwaj
Senior Apparel designer, Running Category, Global HQ, Germany
United States
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Work experience
ADIDAS
Senior Apparel designer, Running Category, Global HQ, Germany | 07/2011 - Current
out of a brand-wide competition to attend a Future innovators course.
• Tasked with identifying areas of cultural breakthroughs and connect with contemporary changemakers: elite athletes, high-school teams, music industry veterans and artists.
• Furthered garment making skills by exploring natural material behaviors when mixed with innovative processes like laser-cutting, heat-bonding, spraying, welding etc. without commercial viability restrictions.
• Succeeded in enhancing performance benefits of natural materials through Flat-knit applications, cut & sew and fabric mixing.
• Created new silhouettes for Urban Basketball apparel.
• Created a short-film exploring familial ties and mentorship benefits of sporting communities on NYC youth.
ADIDAS, Apparel graphic designer, Global HQ, Germany
• Created graphics, print and material concepts for Men's & Women's Running according to Brand direction, cultural relevance and design brief.
• Provided manufacturing information in tech-pack format for suppliers.
• Lead the print design alignment initiative across multiple business units like Tennis, Training and Swim while helping the brand present a curated Print offer.
• Created quarterly print design stories that spanned across multiple apparel products through commercial Allover prints, Premium engineered textiles and Reflective Graphic applications.
Dos Caballos Gmbh
Cycling Apparel, Creative lead | 08/2009 - 05/2010
• Defined creative direction after extensive research into the performance cycling market and set-up product planning for online and retail launch of startup brand.
• Set-up production tech-packs with technical specifications, workmanship details and graphic art.
• Created online and promotion material, while defining branding/logo guidelines across product & print media.
• Successfully launched 3 collections for Men & Women's cycling-wear in collaboration with founder/investor.
• Created a new aesthetic in performance cycling that became a brand signature.
MCQ
Alexander McQueen, Apparel-graphic design Trainee | 06/2009 - 11/2009
• Designed T-shirt and allover prints, embellishments, branding for Menswear, Womenswear and Accessories.
• 75% of all design work was retailed in stores and online in AW10.
Creative Impex, Ritika Pvt Ltd
Jill Sander | 06/2007 - 07/2008
K Janavi; Garment manufacturers, New Delhi, India Jun '07- Jul '08
• Designed couture textiles/apparel concepts acquired by: Chanel, Jill Sander, Guess, GAP, Parosh, Suzanna Zeta.