shivangi bhardwaj: Senior Apparel designer, Running Category, Global HQ, Germany

shivangi bhardwaj

Senior Apparel designer, Running Category, Global HQ, Germany
United States
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Work experience
Image ADIDAS

ADIDAS

Senior Apparel designer, Running Category, Global HQ, Germany | 07/2011 - Current

out of a brand-wide competition to attend a Future innovators course. • Tasked with identifying areas of cultural breakthroughs and connect with contemporary changemakers: elite athletes, high-school teams, music industry veterans and artists. • Furthered garment making skills by exploring natural material behaviors when mixed with innovative processes like laser-cutting, heat-bonding, spraying, welding etc. without commercial viability restrictions. • Succeeded in enhancing performance benefits of natural materials through Flat-knit applications, cut & sew and fabric mixing. • Created new silhouettes for Urban Basketball apparel. • Created a short-film exploring familial ties and mentorship benefits of sporting communities on NYC youth. ADIDAS, Apparel graphic designer, Global HQ, Germany • Created graphics, print and material concepts for Men's & Women's Running according to Brand direction, cultural relevance and design brief. • Provided manufacturing information in tech-pack format for suppliers. • Lead the print design alignment initiative across multiple business units like Tennis, Training and Swim while helping the brand present a curated Print offer. • Created quarterly print design stories that spanned across multiple apparel products through commercial Allover prints, Premium engineered textiles and Reflective Graphic applications.
Image Dos Caballos Gmbh

Dos Caballos Gmbh

Cycling Apparel, Creative lead | 08/2009 - 05/2010

• Defined creative direction after extensive research into the performance cycling market and set-up product planning for online and retail launch of startup brand. • Set-up production tech-packs with technical specifications, workmanship details and graphic art. • Created online and promotion material, while defining branding/logo guidelines across product & print media. • Successfully launched 3 collections for Men & Women's cycling-wear in collaboration with founder/investor. • Created a new aesthetic in performance cycling that became a brand signature.
Image MCQ

MCQ

Alexander McQueen, Apparel-graphic design Trainee | 06/2009 - 11/2009

• Designed T-shirt and allover prints, embellishments, branding for Menswear, Womenswear and Accessories. • 75% of all design work was retailed in stores and online in AW10.
Image Creative Impex, Ritika Pvt Ltd

Creative Impex, Ritika Pvt Ltd

Jill Sander | 06/2007 - 07/2008

K Janavi; Garment manufacturers, New Delhi, India Jun '07- Jul '08 • Designed couture textiles/apparel concepts acquired by: Chanel, Jill Sander, Guess, GAP, Parosh, Suzanna Zeta.
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