Shruthi Desai: SENIOR MANAGER in Renton

As a member of the leadership team, manage a talented team who execute on merchandising, marketing and conversion strategy, web technologies, and leads internal and external teams in execution of acquisition and retention programs. Utilize all digital media channels plus offline direct marketing tools to drive traffic, optimize conversion and generate repeat purchase. • eRetailer: Directing and deploying omnichannel merchandising and operation strategies across all marketplaces by applying SEO, SEM best practices to stay relevant and current on 3500+ Skus and delivering consistent growth YoY • Sentimental Analysis: Developed review analysis tool to provide feedback mechanism for both product development and customer support teams. • Brand Governance: Responsible to protect the brand identity and take necessary actions when any violations are found in the marketplace. And responsible for MAP enforcement. • Direct-To-Customer (DTC): Directing and developing strategies for 3 DTC sites around user experience, SEO, SEM, merchandising, customer retention and running reports and analytics. • Marketing: Managing and reviewing various marketing avenues like email marketing, referral programs, rating and reviews, customer catalogs, affiliate programs and Social media. • International Business: Growing and learning the challenges with expanding into other regions and categories. • Advertising Platforms: Growing awareness by promoting products on AMS, AMG, WMG, Criteo, PromoteIQ, Wayfair, Overstock, YouTube, Facebook, GoogleAds • User Generated Programs: Partnered with UGC providers like Vine, Seeds and TryIt to gain product reviews and customer feedback • Inventory Management: Responsible to electronic exchange of inventory feeds with all the customers • Team Development: Grew team size by 300% from 3 to 12 employees within span of 2 years, mentoring and expanding the scope of individuals and setting them for further growth and development. • Cross-functional Expertise: Deep experience working with a team of cross-functional disciplines - creative, marketing, Import, Quality control, Sales and Customer service.

• End-to-end management of on-boarding Sellers and Vendors to Walmart.com • Applying expertise in quantitative analysis to better understand how sellers interact with products • Partner with Product and Engineering teams to solve problems and identify trends and opportunities • Inform, influence, and support product decisions and product launches • Develop KPIs for new features and instrumentation to quantify the impact of new product initiatives • Developed "Out-of-State" campaign for Walmart Market Place sellers analyzing the business impact • Led "Holiday readiness" campaign initiative • Monitor and guide sellers on new technologies, tools and platform through continuous training • Led weekly team meetings and trained cross-functional teams • Co-Authored knowledge base articles for Walmart.com with coordination with legal, business operations, category managers and engineering stakeholders

• Track and Trace: Designed tool to Track Real-time sales and Increased product authentication by 4% and drop in grey sales by 33% • Loyalty Program: Tracked real-time inventory, liquidity and Increased 4000 new retailers when industry was down • Customer Service: Initiated after sales support through call center service and spiked customer experience by 20% as part of CRM program • Directed Short Movie: Highlighting Bayer brands and customer awareness - a global success • Built Analytical tools: Scrum master for in-house development of tools using agile methodologies • Led cross-functional meetings to resolve and strategize with Stakeholders, vendors and customers

• Managed information gathering and created project plans and business requirements documents. • Achieved 5 times annual sales by steering Project Indigro an aggressive marketing and sales initiative • Created various templates and reports to provide weekly project tracking and reporting to project team. • Led cross-functional teams in developing and executing key strategic projects in business development and cost savings/sales opportunities • Analyzed the market landscape and competitive threats / opportunities, including competitor analysis. • Converted existing knowledge into effective tracking tool (excel) to report and escalate to management