Sibuso Hadebe:

Assisted my supervisor in creating a "start-up" supporters club for the university's athletics marketing department which currently has a following over 2k followers. Curated social media content for all sporting teams, that consisted of student-athletes interviews, real- time game day statistics/analytics and enhanced consumer engagement consistently achieving over 50k impressions. Designed and sold 97% of supporter merchandise to consumers. Secured funding/promotional items for social media pages, constantly developing creative and innovative ways to grow brand. Expanded subdepartmental consumer reach both on and off-campus by 45% after 3 years of activity through strategic mass communications and public relations. Led a media team, executing game day promotional events with partnered sponsors, social media posts and reviews, real-time game day tracking and posting. Increased attendance rate at Whitworth Sporting Events improving from 16th nationally to 6th in our first year.

Assisted fellow students with developing and building resumes, improving communication and networking skills through practicing professional interviewing skills. Collaborative leadership of students, planned and managed faculty-specific career events such as, networking workshops, job and internship fairs. Assisted students obtain jobs/internships on-campus prior graduation and post graduation (including assistance with post graduation applications to various universities). ID - 63346313

Produced digital content and created original text and video content. Planned, developed and implemented company social media marketing strategies, which included optimizing communicational tools and enhancing public relational activities to increase Amazon traffic and sales Pitched and assisted in the launching of a telehealth therapeutical program for existing and potential clients.

Conducted analysis reports in order to identify flight trends and allocate time schedules for students to book transportation to and from the airport/train stations. Developed a program that improved the management of the existing shuttle coordination system Successfully led key projects involving increasing the usage of available on-campus resources for incoming/new students. Coordinated a 24-month "Diversity, Equity and Inclusion" plan, to enhance and improve both on- campus and off-campus student retention rate. DATA/DIGITAL CERTIFICATIONS Google Analytics (Advanced Certification) ID - 74580184 Google Ads Display (Intermediated Certification) WHITWORTH UNIVERSITY (SPOKANE, WA) BACHELOR OF BUSINESS ADMINISTRATION, MARKETING. (GRADUATED - MAY 2022)