Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

- horseback riding
- painting
- traveling
- art
- instagraming
- weekend adventures
- cooking

I have an undeniable thirst for creativity, adventure, and travel. Our digital world takes us to all corners of the globe, connects brands to millions of different people, and enables us to go further as a team. I specialize in social media content creation, dabble in strategy, and revel in copywriting. 


- Continued to manage national Kawasaki USA social media communities and provide monthly, campaign, and ad hoc reporting
- Ranked leading Japanese OEM on social media 
- Engineered reporting to prove ROI with Sr. Social Strategist
- Assisted Sr. Social Strategist with campaign ideation for new products with in-depth research (demographics, immersive creative briefing, competitive sets, social media audits)
- Developed and hosted creative "Disruption" sessions to uncover and expand upon consumer insights
- Presented national ad spot ideas with social extensions to creative team 
- Attended photoshoots and captured behind the scenes content for use on social media
- Directed talent on set for custom social content 
- Communicated directly with influencers to receive assets optimized for social media use regularly
- Fine-tuned social listening tools (Spredfast, Netbase, TrackMaven) to amplify brand awareness and social presence 
- Expanded paid social implementation to YouTube for launch

Social Media Strategist

- Managed national social media communities for Kawasaki USA – Facebook, Twitter, Instagram, YouTube, Tumblr
- Increased average social media engagement by 4.5X 
- Established highest engaging brand in AMA Supercross
- Implemented national ad buys on Facebook and Instagram through Facebook Ads Manager
- Provided event coverage at local races and vehicle exhibitions
- Collaborated with PR team weekly for event assets
- Curated content and wrote copy for monthly content calendars
- Presented monthly metrics reports to key stakeholders 
- Grew social communities month-over-month with tailored content for motorsports/action sports audience
- Delivered in-depth metrics reports based on various KPIs weekly
- Earned motorcycle license and passed Motorcycle Safety Course


Social Media Community Manager

- Grew Facebook pages for major automotive companies 
- Brainstormed quarterly social media strategy for clients
- Executed copywriting for national programs 
- Spearheaded PinPoint Test Drive management as the PinPoint Manager
- Maintained team leadership and enthusiasm

Social Media Coordinator

- Opened and closed the restaurant as a seasonal server
- Provided excellent customer service
- Took to-go orders and rang up customers on the register
- Handled bank deposits

Server

- Researched artists featured in upcoming museum exhibitions 
- Created handouts for museum visitors
- Organized crafts for toddler learning stations during "Soar" programs 
- Interviewed the Modern Art Curator

Intern

- Coached 8-10 year olds four days a week after school
- Prepared young athletes for competitive freestyle mogul skiing
- Developed on-snow safety and technical skills
- Judged junior competitions
- Provided first aid during emergencies
- Encouraged enthusiasm, sportsmanship, and passion for the sport

Bumps and Jumps Freestyle Coach

- Designed print and electronic magazine layouts
- Expanded knowledge of Adobe Photoshop, Illustrator, and InDesign 
- Applied artistic background to photo spreads
- Contacted national and international ski resorts for image rights

Find out detailed information about Sierra Weir,  in Broomfield, CO

Sierra Weir: in Broomfield, CO

Sierra Weir

Steamboat Springs High School

University of Colorado Boulder