Sierra Weir: in Broomfield, CO

- Continued to manage national Kawasaki USA social media communities and provide monthly, campaign, and ad hoc reporting - Ranked leading Japanese OEM on social media - Engineered reporting to prove ROI with Sr. Social Strategist - Assisted Sr. Social Strategist with campaign ideation for new products with in-depth research (demographics, immersive creative briefing, competitive sets, social media audits) - Developed and hosted creative "Disruption" sessions to uncover and expand upon consumer insights - Presented national ad spot ideas with social extensions to creative team - Attended photoshoots and captured behind the scenes content for use on social media - Directed talent on set for custom social content - Communicated directly with influencers to receive assets optimized for social media use regularly - Fine-tuned social listening tools (Spredfast, Netbase, TrackMaven) to amplify brand awareness and social presence - Expanded paid social implementation to YouTube for launch

- Managed national social media communities for Kawasaki USA – Facebook, Twitter, Instagram, YouTube, Tumblr - Increased average social media engagement by 4.5X - Established highest engaging brand in AMA Supercross - Implemented national ad buys on Facebook and Instagram through Facebook Ads Manager - Provided event coverage at local races and vehicle exhibitions - Collaborated with PR team weekly for event assets - Curated content and wrote copy for monthly content calendars - Presented monthly metrics reports to key stakeholders - Grew social communities month-over-month with tailored content for motorsports/action sports audience - Delivered in-depth metrics reports based on various KPIs weekly - Earned motorcycle license and passed Motorcycle Safety Course