Bike

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Surf

- music

- art

- architecture

MARKETING MANAGEMENT PROFESSIONAL
Marketing Strategy | Brand Management | Field Marketing

Marketing professional with international expertise in category growth, creative brand management, integrated strategy, market research/ analysis, field, experiential, social media and event activations.

•  Evolved US & Canada Field Marketing program strategy to drive program efficiencies and growth.
•  Managed $10MM Field & Experiential budget. Scaled program to 20 active markets across the US (15) & Canada (5). 
•  Reimagined partnership executions with Sports Marketing Team (NHL, NBA, MLB, US Soccer).
•  Recruited, trained and supervised 20 Field Marketing Managers.

Director, Field & Experiental Marketing

• Created, implemented and structured a B2B field marketing strategy that increased account growth while lowering the cost of acquisition by up to 97% in key markets.
• Restructured the Ambassador Program to drive growth through structured partnerships supporting brand, content and education goals.
• Evolved trade show strategy, concept and execution to reduce costs by over 50%, through integrated IRL experiences highlighting the functionality of the Booksy App (SAAS).
• Aligned with the Business Intelligence Team to develop and implement tools monitoring and optimizing lead capture and ROI.

Senior Field & Event Manager

• Create and manage annual marketing plan and budget for Run, Hike, Bike, Ski, and Military/Tactical categories.
• Collaborate with Product and Global Marketing team to develop positioning to support category growth and product launches across all channels.
• Develop effective product packaging with Creative team to ensure messaging is on-brand and meets legal requirements.Identify and execute key strategic partnerships and business development opportunities such as Red Bull, Terra Cycle, NICA, and Little Bellas.
• Lead content creation, including video and photo concepting and execution for projects such as Trade Catalogue, Crux Product Launch Videos, as well as in-use videos with partners (including Little Bellas, Rebecca Rusch, and Mark Weir).

Global Brand Manager

Advising & developing integrated marketing strategy to drive:
- Brand Identity / Point of Difference
- Digital Programming / Alignment
- Market / Community Development
- Consumer Engagement / Experience
- Growth / Sales
- Budget Development / Design

Consultant

• Planned branded strategy, consumer engagement programs and managed lead generation.
• Oversaw all trade show components including contracts.
• Created and supervised all marketing and communication activities supporting events.
• Planned and managed budgets and analytics for all national and international events and campaigns
• Increased lead capture on site and drove ROI through both immediate and long term sales.
• Worked with creative team and agencies to create visually compelling displays & promotions.
• Managed POS and drove development of key assets (collateral, video, online content, etc.).

Marketing Manager

• Planned and implemented branded international marketing programs, strategy and budgets for
countries including Canada, Germany, United Kingdom and Australia.
• Developed and grew international brand identity for CytoSport to a CAG of 30% over 2 years.
• Established and managed national and international field marketing budgets of $2-5M.
• Defined goals, objectives and strategies to increase market awareness in respective markets.
• Directed internal team, distribution partners and retailers on marketing strategies.

International Marketing Manager

• Created, developed and implemented branding and marketing strategies and promotions.
• Rolled out regional marketing initiatives resulting in 30% YOY growth for five consecutive years.
• Aligned sampling strategy with distributor partners for each territory.
• Focused on customer engagement and repeat usage association.
• Developed and maintained localized relationships to enhance brand awareness and visibility.
• Facilitated training and coaching for area managers and account representatives.

Team Manager

Find out detailed information about Simon Moorby,  in Bellingham, WA

Simon Moorby: in Bellingham, WA

Simon Moorby

Sheffield Hallam University