Simon Nedellec: Merchandising Planning Leader in Santa Barbara, CA

• Lead eCommerce Buyer / Merchandiser for all Men’s products. • Men’s Sportswear, Alpine, Logo, Performance Knits, Snow, Workwear, Fishing, Trail Running, Surf and Wetsuits.

• Responsible for developing, communicating and implementing the North America Retail (38 stores) seasonal merchandise assortment and buying strategy for key product categories. • Logo/Graphic Apparel, Equipment, Outside Vendors, Snow, Surf and Wetsuits

• Range Planning – develop equipment, accessories and mountainwear line plan which will meet the needs of each segment of customer while maximizing sku productivity. • Design – work with the global design units to ensure that we design and develop the most sought after, on trend and high quality products possible to our customer. • Sales Management – Work with the VP of Sales and the sales force to develop sales goals, manage order deadlines and monitor key accounts sell out and inventory movements. • Forecasting – approve the forecasted sales by style and color using history and current information to provide the finance department for budgeting and the sourcing department to plan seasonal demands.

• Responsible for maximizing retail sales and profitability of the technical product divisions (Wetsuits, Equipment, Watches and Footwear) as well as all Non-Ripcurl outside vendor products (hardgoods, eyewear and accessories). • Responsible for determining the optimal product mix for our 23 flagship retail stores and 6 licensed airport stores in North America. • Improved retail buying strategies and processes with 15+ third-party vendors, contributing to a sales increase for both men's accessories (+18%) and hardgoods (+12%) while maintaining similar inventory levels.

• Responsible for all wholesale purchasing decisions in North America, which includes managing supply planning for multiple product divisions (Men's & Women's Apparel, Wetsuits, Footwear, Watches & Bags) • Determine style forecasts based on sales predictions, statistical forecasting inputs, and historical trends with inventory profitability goals. • Perform analysis on current inventory and future receipts. Provide recommendations to maximize sales and profitability. • Participate in pre-season assortment planning process to identify areas of product opportunity and risk. • Support the development of new reporting capabilities using Power BI.

• Building & maintaining buy plans for both retail and e-commerce. • Undertaking detailed analysis of range performance; stock optimization & availability; sales results & product offering.