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West Coast Regional Business Sales Manager

Top Management

Experienced Sales and Field Marketing Manager with a demonstrated history of working in the food & beverages industry. Skilled in B2B sales, distribution and operations relationships, direct marketing, management, sales, training, and Microsoft Office. Strong marketing-sales professional with a Bachelor of Arts (BA) focused in Sociology from Gettysburg College.

Hired as La Colombe's sole regional West Coast Representative, I grew the business 67% from 2018-2019 in the Vending Distribution Channel; biggest success in Southern California and Rocky Mountain regions having grown 202% and 396% individually.
•	Lead La Colombe in negotiations to create successful partnerships with top accounts such as: Microsoft, Kaiser Permanente, Uber,
Zillow, UC San Diego, Sky Zone Trampoline Park, The Grand Canyon, LinkedIn, Colorado State, Denver International Airport.
•	YOY growth for 2019 in Broadline Distribution for Foodservice; increased sales 150%, most successful team member in channel.
•	Responsible for weekly in-person market visits with brokers or individually to meet with key CPG accounts; (California through Colorado).
•	Educate brokers, distributors, and customers on La Colombe's consumer facing cold coffee drink, Draft Latte while providing
knowledge on company history, current news, and hospitality/café updates.
•	Handled foodservice and vending special markets; National Parks, Group Purchasing Organizations (examples: Foodbuy/Compass/Aramark, Sodexo).
•	Reporting sales and monitoring territory growths on a bi-weekly and monthly basis to La Colombe Executive Management.
•	Keeping third party broker teams accountable for sales insight and initiating relationship building to grow sales program; handling
from meet and greet, to follow-up, trailing product, and close.
•	Point of contact for all communication/training of new product launches to La Colombe clients.
•	Represent La Colombe at industry trade shows.

West Coast Field Marketing Manager - Los Angeles, California
•	Within my first eight months, I spread Draft Latte to 7 states, 17 cites, and have executed over 50 events that have reached over
50K customers hands.
•	Hire and train respected teams to execute flawlessly and learn from challenges and mistakes.
•	Main person of contact in planning, controlling, and executing partnership, collaborations, and events for West Coast.
•	Responsible for all marketing materials; product, company Ford Transit Van, Draft Latte mobile bike cart, and vintage H-Van.
•	Lead regional merchandising goals for in store displays, end-caps, and promo recognition.
•	Maintain relationships and partnerships; started at ground level and collaborated together throughout the years in various states
and event activations to benefit both businesses.
•	Have assisted Hospitality Wholesale, Foodservice, Retail and Café teams in events, material needs, and support to reach business
goals.

Sir Kensington's Condiments is a rapidly growing condiment company that has a focus on delivering premium, all natural ketchup, mayonnaise, and mustard. You will find them in the country's leading natural retail stores, restaurants and hotels. In my role, I lead Sir Kensington's Mid Atlantic Region by managing and facilitating all field activities, merchandising, assisting with sales, create visibility and velocity within the natural and specialty/gourmet channels. Accomplishments include:

•	Represent Sir Kensington's by managing and leading execution on all field activities.
•	Present sales forecasts, management strategy, and merchandising ideas to National Account Executives and regional buyers in semi-annual sales meetings.
•	Recruit, train, and manage the in-store Sir Kensington Brand Ambassador team at Whole Foods and other specialty/gourmet
accounts.
•	Lead the execution of regional merchandising initiatives such as displays in store, end caps, partner demos and events.
•	Create and manage the calendar of all 7 direct reports for in store demo and out of store sampling events across the region.
•	Grow and maintain relationships with grocery team leaders, assistant team leaders, store marketing managers, and partnering
brands.
•	Manage inventory with Sir Kensington condiments/merchandise.
•	Played a key role in the success of multiple Sir Kensington's events.


Mid Atlantic Field Marketing Manager

Honest Tea seeks to create and promote great tasting, healthier, organic beverages. In my role, I was responsible for communicating daily business objectives across production teams, technology teams, and distribution teams both internally and externally in order to guarantee a successful business for Honest Tea and its clients. Understanding the essential needs of the company and its operations helps support my own judgment when it comes to decision making and troubleshooting. Accomplishments include: 

- Responsible for customer management, product knowledge, closing orders, maintaining sales metrics, organization of customer files and facilitating large purchase arrangements including international requests.
- Troubleshoot orders requiring special handling as well as responding to customer inquiries and problem solving in effective and productive manner. 
- Create and publish weekly and monthly reports 
- Coordinate domestic liquidation and donation orders
- Help co-lead and monitor product transitions including reformation and discontinuation of SKUs 
- Contribute data to inventory on a weekly basis, assist with product transfers, deliveries and shipments for all distribution centers 
- Accountable for sales graphs, help maintain good relations with customers and distribution and keeping up to date for fulfillment/delivery time 

Customer Service and Accounting Coordinator 

Find out detailed information about Siobhan Collins, West Coast Regional Business Sales Manager in San Diego, CA

Siobhan Collins: West Coast Regional Business Sales Manager in San Diego, CA

Siobhan Collins

Gettysburg College