Skyler Wilder: Communications • Brand Marketing • Production • Partnerships in San Diego, CA

Global Brand Content Manager: Marketing Events, Partnerships + Strategic Planning Developed and documented brand standards to guide and collaborated with global regions. Hired and managed Copywriter + Social Media Producer to ensure strong brand voice and digital strategy. Identified event sponsorship opportunities, coordinated terms and managed creative delivery. Managed athlete, artist and influencer programs: Coordinated personnel, events, productions and content. Organized ambassador summits for feedback on product and marketing aligned with go-to-market timelines. Ensured that brand kits (stickers, promo product, digital assets, etc.) were distributed three times a year. Measured impact of individual team members. Summarized quarterly team impact and performance. Traveled to the top action sports and industry events to bridge key consumer and community relationships. Creative Copywriter: Brand Voice, Authenticity + Best Practices Wrote creative, powerful and persuasive copy for integrated marketing campaigns and sales tools. Consistently delivered assets by design brief request for email, e-comm, social media and seasonal catalog. Created and managed Nixon's global editorial calendar in collaboration with key stakeholders. Adopted, applied and supported SEO best practices. Directed contract copy resources.

• Developed brand voice and roll-out strategies for social media and editorial content calendars. • Reinvented marketing strategy for ISA World Championship Series. Completed website redesign. • YoY budget management for event marketing efforts, media buys as well as media team staffing. • Traveled internationally to lead on-site production of webcast, photographer and on-air talent teams plus website, editorial and media relations staff for International Olympic Committee recognized events.