*   Responsible for driving MarCom initiatives across websites, social media, advertising, public relations, tradeshows, collateral, and electronic marketing
*   Management of websites including three micro-sites (WordPress), optimizing design
and functionality (html & CSS coding), content management, and providing
technical support
*   Developing solution specific material including sales collateral, case studies, advertisements, press releases, and technical content
*   SEO analyzing web traffic, managing keywords and metadata, conducting
competitive research and utilizing SEO tools to update web content and increase
website traffic
*   Leading social media campaigns to enhance and build reputation with target
audiences on Facebook, LinkedIn, and Twitter
*   Media and public relations activities including writing press releases, media
outreach, and development of media kits for events
*   Tradeshows and event leadership in registrations, marketing budget, speaker
submissions, logistics, promotional campaigns, and post-event de-brief/analysis
*   Managing the marketing budget, monitoring spend, negotiating with vendors, developing projected spend and budget forecast
*   Managing channel partners branding and event needs, ensuring they have
products, display equipment, and are representing the company brand and products with integrity, consistency, and accuracy

MARKETING COMMUNICATIONS MANAGER

Australia

*   Centrally managing the RFP process, including qualification of bids, proposal
production, content writing, pitch support and post submission debriefs
*   Re-developed a Do It Yourself (DIY) proposal toolkit, providing the firm access to copy, graphics, images and sales content to assist teams in their business
development activities.
*   Leadership of a firm-wide SharePoint proposal register, creating a transparent
platform for the firm to monitor and analyze the amount/value of bids pursued
*   Producing best practice proposals now used as examples of best writing, design
and proposal styles
*   New business support in the production of high-end capability statements
responding to new business opportunities

BID MANAGER

Australia

*   Leading all marketing activities including branding, website content, events, advertising, sponsorship and sales material projects
*   Championing the Siebel sales CRM system with a focus on managing pipeline
visibility, sales effectiveness and opportunity management
*   Managing the rollout of national rebranding tasks, working closely with agencies, head office, and internal and external stakeholders to ensure adherence to
branding guidelines
*   Management of all RFP opportunities which involved working with multiple
stakeholders in sales, legal, operations and corporate teams to develop
compelling submissions.
*   Supporting sales teams nationally through the development of sales proposals, collateral, brochures and pitch presentation materials

NATIONAL MARKETING & COMMUNICATIONS EXECUTIVE

Australia

*   Public speaking at organized information seminars for audiences of up to 30 guests
*   Driving marketing initiatives including direct marketing, website content
management, implementation of surveys and design of marketing collateral
*   National event management including lead and partnership generation, list
management, promotional design, advertising and post event analysis
*   Database management of over 400+ prospective and existing clients,
*   Graphic design and production of online client publication "CMS Tips and Tricks"

MARKETING & CLIENT RELATIONSHIP OFFICER

Australia
*   Database management using internal CRM system
*   Design and implementation of marketing communications from conception to completion including competitive research, concept mock-up, design and printing
*   Stakeholder management including supplier negotiations and liaising with graphic
& web design agencies in ensuring the timely execution of scheduled work
*   Coordinating website rebranding activities.

MARKETING ASSISTANT

Find out detailed information about Smitha Iyer,  in Fountain Valley, CA

Smitha Iyer: in Fountain Valley, CA

Smitha Iyer

Swinburne University