Sofia Van de Bovenkamp: Analyst, CRM in San Diego, CA

Conducted comprehensive analysis to track and report on‬ KPIs by extracting data from tools like Looker, Google Analytics, Klaviyo, YotPo and other. Developed and implemented CRM strategies that increased customer retention‬ rates.‬ ‬‭Designed and executed marketing campaigns, achieving an increase in‬ customer LTV‬. Collaborated with cross-functional teams to support marketing efforts and‬ achieve retention goals‬.

Ad hoc information gathering, analysis, reporting Responded to rep inquiries and resolve any issues, escalating items as necessary to the COO, VP of Finance, VP of Sales, Sales Director Suggested and implemented improvements in processes to create efficiencies Reviewed wholesale rep invoices prepared by Staff Accountant for accuracy and completeness Coordinated quarterly inventory counts for all sales locations Coordinated the efforts between the company and external contractors about IT-related infrastructure, transitions, and developments Assisted with the installation of new hardware and software and help train employees on its use

Worked directly with the CFO to develop controls for a growing organization; provide input relating to processes, procedures, projects, and self-improvement AR - Approved credit limits for new customers. Followed-up on past due customer accounts; investigated invoice discrepancies and issue customer credits AP - Entered vendor bills and respond to all vendor inquiries. Accrued for all invoices not received prior to the month-end close (AvidExchnage, Bill.com) Reconciled bank and credit card accounts and ensure reconciling items are cleared (Netsuite, Shopify) Recorded various recurring monthly journal entries in preparation for financial month-close Recorded cash sales/refunds in accounting system from POS report (Square, Erply) Assisted with year-end audit testing procedures Assisted with various system implementations, including user acceptance testing for all relevant functions Managed multiple reporting requirements and ensure deadlines are met Ad hoc information gathering, analysis, reporting, as needed