Fashion

Lifestyle

Outdoor

Streetwear

Swim

Yoga

Activewear

Styling

Menswear

Circuit training

Wearable technology

Womenswear

Childrenswear

Indoor cycle

Driven and experienced professional who leverages exceptional design skills, a strong technical background, and solid fashion sense to deliver innovative and cost-conscious designs for some of the world’s best-known brands and organizations. Skilled at producing results in fast-paced, deadline-driven environments. Determined problem-solver and dedicated team player who gets the job done time and again.

- Designed Men’s, Women’s and Youth licensed apparel for major sports league (NFL,MLB,MLS,NBA & NCAA) and Harley-Davidson, for the vertical apparel division of Fanatics, Inc.
- Closely collaborated with cross-functional partners in sourcing, merchandising, trims & fabrics, technical design, product development and graphic design.
- Delivered trend-worthy and cutting-edge apparel by conducting research and development for future seasons, including the completion of comprehensive trend forecasting and market evaluations.
- Managed all branding and trims design for the team by creating illustrations, providing measurements and evaluating quality to ensure superior products.
- Created innovative color palettes for Harley-Davidson product based on market research and sales data.
- Increased product lifecycle efficiencies by introducing software that compiled and tracked product history and updates.


Apparel Designer 

- Design and conceptualize apparel designs for boutique brands. 
- Deliver trend forecasting for niche and emerging markets.
- Build patterns for factory production. 
- Style and curate collections for upcoming marketing campaigns.


Freelance Apparel Designer 

- Conceptualized apparel designs for Men’s Sportstyle, Athlete Recovery, and Andy Murray’s kit, executing 3 seasons on an 18-month calendar.
- Owned the full design lifecycle spanning the inspiration process, consumer research, design, color, the creation of technical drawings, and bill of materials.
- Created visual presentations and merch decks to help illustrate the team’s vision to senior leaders.
- Overcame an uderstaffed season, handling multiple tasks to meet all deadlines on time and accurately.
- Actively maintained strong relationships with other category partners- Print & Graphics team, PLMs, Merchants, Technical Designers, Fabric Developers, Trims and Sourcing.
- Lead fit sessions from a design perspective, ensuring an equal blend of quality build and appearance.

Apparel Designer

- Worked on Men’s Training Fleece Layers, Men’s Tennis inline and Andy Murray kits.
- Played a crucial role in building product that exceeded its revenue prediction by 15%.
- Helped the team find new inspiration, design and color by closely monitoring industry trends.
- Assisted with technical drawings, bill of materials and fit sessions. 
- Helped create visual presentations and decks to help illustrate the team’s vision to leadership.
- Traveled throughout the Asian-Pacific region to meet with vendors and review development samples.

Assistant Apparel Designer 

- Styled client’s wardrobe and accessories for various occasions. 
- Expedited the organization and preparation of look book shoots.
- Purchased samples for client’s closet wardrobe.
- Oversaw tailors on the alteration and modification of client’s clothing.

Stylist Assistant

- Reported to the designers and design directors in the Women’s Design Collection and Fabrics Department.
- Created linesheets for the pre-fall 2013 collection.
- Updated seasonal sketch & seasonal boards for meetings. 
- Assisted in the organization and set up of runway samples and pre season installations.



Women's Design Intern

- Organized the textile closet and fabric swatch library.
- Collaborated with daily office tasks.

Product Development Intern 

- Attended model fittings and shoots.
- Supervised the e-commerce website.
- Organized sales showroom.
- Collaborated in the development of lookbooks and linesheets.


Design Director Intern

Find out detailed information about Sofia Reyes,  in Tampa, FL

Sofia Reyes: in Tampa, FL

Sofia Reyes

Parsons The New School for Design