Sofia Reyes: in Tampa, FL
Sofia Reyes
Tampa | United States
Skills
No information
Industries
Fashion
Lifestyle
Outdoor
Streetwear
Swim
Work experience
Fanatics, Inc.
Apparel Designer | 08/2018 - 03/2019
- Designed Men’s, Women’s and Youth licensed apparel for major sports league (NFL,MLB,MLS,NBA & NCAA) and Harley-Davidson, for the vertical apparel division of Fanatics, Inc.
- Closely collaborated with cross-functional partners in sourcing, merchandising, trims & fabrics, technical design, product development and graphic design.
- Delivered trend-worthy and cutting-edge apparel by conducting research and development for future seasons, including the completion of comprehensive trend forecasting and market evaluations.
- Managed all branding and trims design for the team by creating illustrations, providing measurements and evaluating quality to ensure superior products.
- Created innovative color palettes for Harley-Davidson product based on market research and sales data.
- Increased product lifecycle efficiencies by introducing software that compiled and tracked product history and updates.
Self Employed
Freelance Apparel Designer | 04/2019 - 03/2019
- Design and conceptualize apparel designs for boutique brands.
- Deliver trend forecasting for niche and emerging markets.
- Build patterns for factory production.
- Style and curate collections for upcoming marketing campaigns.
Under Armour
Apparel Designer | 02/2017 - 05/2018
- Conceptualized apparel designs for Men’s Sportstyle, Athlete Recovery, and Andy Murray’s kit, executing 3 seasons on an 18-month calendar.
- Owned the full design lifecycle spanning the inspiration process, consumer research, design, color, the creation of technical drawings, and bill of materials.
- Created visual presentations and merch decks to help illustrate the team’s vision to senior leaders.
- Overcame an uderstaffed season, handling multiple tasks to meet all deadlines on time and accurately.
- Actively maintained strong relationships with other category partners- Print & Graphics team, PLMs, Merchants, Technical Designers, Fabric Developers, Trims and Sourcing.
- Lead fit sessions from a design perspective, ensuring an equal blend of quality build and appearance.
Under Armour
Assistant Apparel Designer | 01/2015 - 02/2017
- Worked on Men’s Training Fleece Layers, Men’s Tennis inline and Andy Murray kits.
- Played a crucial role in building product that exceeded its revenue prediction by 15%.
- Helped the team find new inspiration, design and color by closely monitoring industry trends.
- Assisted with technical drawings, bill of materials and fit sessions.
- Helped create visual presentations and decks to help illustrate the team’s vision to leadership.
- Traveled throughout the Asian-Pacific region to meet with vendors and review development samples.
The Custom Project
Stylist Assistant | 01/2013 - 12/2014
- Styled client’s wardrobe and accessories for various occasions.
- Expedited the organization and preparation of look book shoots.
- Purchased samples for client’s closet wardrobe.
- Oversaw tailors on the alteration and modification of client’s clothing.
Michael Kors
Women's Design Intern | 09/2012 - 12/2012
- Reported to the designers and design directors in the Women’s Design Collection and Fabrics Department.
- Created linesheets for the pre-fall 2013 collection.
- Updated seasonal sketch & seasonal boards for meetings.
- Assisted in the organization and set up of runway samples and pre season installations.
Alice & Olivia
Product Development Intern | 01/2012 - 05/2012
- Organized the textile closet and fabric swatch library.
- Collaborated with daily office tasks.
Charley 5.0
Design Director Intern | 05/2011 - 08/2011
- Attended model fittings and shoots.
- Supervised the e-commerce website.
- Organized sales showroom.
- Collaborated in the development of lookbooks and linesheets.