Sofia Tiscornia: Strategy & Insights Director (Argentina) in Ituzaingó, B

Responsible for the creation of the new Strategy and Insights department with the objective of providing actionable insights to the organization and enable better, consumer centric decisions. • Defined BI and Analytics Vision of future. • Mapped and assessed data sources and visualization to understand gaps and delivery improvement opportunities. • Partnered to 3rd parties to develop the best analytic tools for DW needs. • Helped to create a consumer and shopper centric culture, from data to insights, establishing a new insights engine. • Designed the new BI structure, along with Job Descriptions, Roles & Responsibilities and Connection Map.

Co-Founder

Sr. Marketing Manager (Argentina, Uruguay & Paraguay) Responsible for Bleach, Laundry & Specialties business (Ayudín & Trenet). Organizational Development (team of 4 persons in charge) • Defined new Marketing team Roles & Responsibilities. • Ayudín Bleach (Lavandinas) volumes were recovered being able to defend its leadership - Ayudin Val SOM AM'18: 62,8%, (+0,5pp vs YA and +0,9 vs PP) building consumer engagement while strengthened brand value mainly driven by: o Maxima Pureza unlocked distribution (1Lt. WD 69 +40pts vs YA | 2lts WD 47 +32 pts vs YA) o Successful Interior Plan execution, bringing incremental volume to the brand (iVol: +1% in Q2 & 1,5% in Q3 & Q4), while improving ND. o Triple Action and New formats Launch, reaching Record Vol Share in Jun'18 @MT 72.2% o Regaining brand penetration after 7 consecutive periods of fall. • Ceased Ayudin Ropa share decline while ensured sustainable growth: o Regained healthy GM%: Key enabler to reinvest behind the brand (costs improvements/ sourcing and Price increase opportunities). o New Powder Launch and communication support deployment: ensuring right distribution levels, improving forecast accuracy. Ayudin Powder outperformed category growth gaining SOM and outpacing internal targets reaching 2nd position @MT after 3 months launch. Results: AM'18: after three readings stabilizing the Brand grew up in volume and value share. Clorox Vol

(Brazil, Argentina, Uruguay, Paraguay, Colombia, Chile, Ecuador & Peru) Responsible for Tic Tac South America business (2nd Region Worldwide). Organizational Development (team of 7 persons in charge) • Defined new Marketing South America team structure. • Tic Tac 3rd position in volume and value within SA Sugar confectionary market with one strong global/regional competitor across area: Halls, and one strong local competitor in Argentina & Colombia. • Tic Tac top marketing priority to manage across all countries in the region considering different situations: Markets in need of a turnaround, markets that needed to accelerate growth and markets that needed to manage for profit. • Strong MKT Regional Strategy in place with the objective of becoming "The Real Millennial Brand" Phase 1: Regionalization of the Brand, building teams/ aligning processes, diagnostics o Re-defined Tic Tac Key Success Factors (Distribution, Visibility, Price, Portfolio, Innovation and Consumer Engagement): Diagnosis and action plan.

Jun'17 - One SA Strategy. • Profitability Project: COGS improvements regaining profitability throughout the region. • Member of South America Leadership Team (board).

improvements (+3pp vs LY).

Responsible for Sales, profit, promotional activities and market share growth for Kinder Brand. Organizational development (2 direct reports) • Brands in charge: Surprise, Joy, Gran Sorpresa, Chocolate, Chocolate Maxi, Country and Bueno. • Responsible for Kinder Surprise and Kinder Joy brand strategy in Brazil, Argentina, Uruguay y Paraguay. • Strategic Marketing Plan Development for Kinder Joy re-launch (+52% in volume in 2011 and +44% in 2012). Strategy benchmarked by Brazil. • Strategy and Communication campaign development (ATL & BTL) for Kinder Surprise. (+14% in volume) • Licenses strategy definition for Brazil, Argentina & Uruguay, bringing incremental volume to the brand (+20% in volume). • "Building Brand Equity" NPD Team leader (Multidisciplinary Team)