Spencer Pederson: in Bellevue, NY

• Spearheaded the strategic planning and execution of national and regional marketing programs in the cannabis space, spanning brand development, advertising, trade marketing, digital/social, events and PR • Led a team of in-house marketers and external agencies to launch and manage a portfolio of unique cannabis brands, each tailored to a specific consumer segment in the marketplace • Collaborated with product, creative, ops and retail teams to successfully open over 10 retail dispensary locations and introduce a portfolio of 50+ products under 'The Botanist' brand • Established annual business plans, P&L, advertising campaigns and partnerships to boost awareness and sales

• Developed and managed digital marketing strategy for our agency clients in CPG, vape and spirits industries • Lead a marketing team of five to pitch new business and develop digital strategies for eCommerce, UX/UI development, SEO, content marketing, media campaigns, email marketing and social media • For my primary client, Logic Vapes, I was instrumental in generating a 32% increase in YOY eCommerce sales, driven by an overhaul to their website UX, SEO, display advertising, email marketing and aggressive promotional strategy with AB testing integration

• Developed the go-to-market strategy and seasonal marketing programming to support product launches for two separate vaporizer brands: PAX and JUUL • Led campaign planning and creative development to activate each brand across all retail and digital channels • Successfully lead the trade marketing strategy for national retail/convenience chain distribution • Managed quarterly brand activations at national music, art and fashion events such as Coachella, Outside Lands and SXSW