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Director of Marketing

Marketing & Sales

Results driven marketing operations leader with over 20 years of experience across multiple industries including medical device, hardware, automotive, financial and outdoor sports. Demonstrated strengths in defining process design, business intelligence, project management and systems implementation to drive revenue.

Strategic Planning – Utilization Program Development – Market Research & Analysis – Go-To-Market Campaigns – B2B and B2C – Digital Marketing – Events & Tradeshows – Website Development 


Developing and implementing marketing strategies that help drive patient growth through practice utilization. Leading a team to develop and execute comprehensive engagement marketing strategies and tactical plan among customers, KOLs and constituents, integrating different functional areas of messaging and personalized customer communications including social, public relations, customer communications, digital advertising targeting and customer database profiling that assists the entire organization.
•	Instrumental in the development of campaigns and promotions that led to a 29% revenue growth in 2018.
•	Launched high-profile product through a disruptive marketing strategy to establish presence in women’s health.
•	Responsible for the execution and evolution of a seamless customer experience across all touch-points that ensures customers are interacting with one cohesive unit, for upsell and retention strategies.


Defined and directed content strategy and standards that achieved organization’s objectives for brand communication, customer acquisition and customer engagement. Implemented strategy and executed sales referral strategies, strategic planning, marketing programs, promotions, and external communication of all 16 services and global and domestic service lines for lead generation. 
•	Exceeded sales lead goal by 10% in the areas of HEOR, Oncology and Custom market research through a balanced marketing strategy focused on targeting by brand personas. 
•	Developed an Alumni/Loyalty program to acquire new customer accounts that increased sales by 15%.
•	Developed and monitor a strategic alliance of social media that led to a direct increase in sales ready leads, as well as articles in the Wall Street Journal, Forbes and CNBC increasing visibility by 65%.

Manager Marketing

Developed, coordinated, and executed overall marketing and public relations activities for North and South American markets. Created unique communication programs that built significant competitive advantages that captured market share and grew sales for both B2B and B2C platforms. 
•	Developed and integrated brand/marketing strategy that led to an increase in sales over 15% in 2012. 
•	Increased company visibility through editorial and product placement by over 45% from previous year.
•	Developed an inbound marketing plan that grew website visits by 233% in 2013.


Marketing Communications Manager

Managed cross-functional teams to create and execute enterprise-wide/global marketing programs focused on building brand awareness and generating leads resulting in increased pipeline and revenue, as well as developing cross-selling opportunities. Created new revenue streams through the development of new partnerships and national accounts.
•	Development of SEO, social marketing and web-based marketing initiatives that increased web traffic by an average of 22% monthly
•	Averaged lead growth of 4% quarterly through continuous development and leveraging of partnership relationships, including AAA, MLB, NFL, NASCAR and Bass Champs resulting in 21% retail sales growth in 2010. 


Marketing Director

Developed and executed the national and regional marketing plans, strategies and distribution plans for independent retailers to “big box” stores. Strategic field partner to 7 territories to ensure regional plans were aligned with national goals. Defined and evolved product positioning, promotional plan, messaging, branding and training for new product launches. Wrote/organized/managed/designed promotional materials, i.e. catalog, direct mail, POP displays, packaging, advertising, TV, video and public and media relations plans.
•	Exceeded sales by 125% through product launch plan that was marketed to increase selling season for retailers, and add excitement for the consumer – product sold off shelves within 4 hours. 
•	Increased revenue by 5% in 2007 through the development of an electronic newsletter for retailers.
•	Reduced $500,000 in the division in first year by identifying prices of non-conformance and developing alternative solutions and processes.


Marketing Manager

Find out detailed information about Stacey Pollock, Director of Marketing in Laguna Hills, CA

Stacey Pollock: Director of Marketing in Laguna Hills, CA

Stacey Pollock

LaRoche College