President

Executive

I have worked in both corporate and agency environments, and am now running my own design studio. I understand the design process from start to finish, and am able to contribute to all stages along the way.

I have designed packaging, brand identities, molded plastic products, and most recently, soft goods.   My soft goods experience has been focused on but not limited to baby carrier design, which requires a keen understanding of safety requirements and design for ergonomics.

Developed products to make babies happy, and therefore make their parents' lives easier, including:
• Baby carriers
• Soft toys
• Travel products
• Feeding products
• Nursing and maternity aids

My role kept me involved through all stages of the design process, including:
• Trend research and strategic planning
• Concept generation (sketches, mockups, renderings)
• Product testing (in-home research)
• Creating and supporting the development of speci?cation drawings & CAD. 
• Communicating with factories in China
• Presenting to buyers

Senior Designer

Brought brands to life with strategic thinking and packaging design, including:
• Managing projects for clients such as P&G, Colgate Palmolive, Paris Presents Inc., Kraft, & Smuckers.
• Brand strategy
• Concept generation (sketches, mockups, renderings)
• CAD development
• Writing proposals & presentations
• Managing budgets
• Travel to countries such as China, Japan, South Korea, and London for consumer research.
• Visiting manufacturers to understand process

Stacy Castro: President in VERONA, WI

Stacy Castro

University of Illinois