Stacy Takats: in Long Beach, CA

Director of Visuals, Roxy, Quiksilver, DC Shoes Boardriders · Full-time Mar 2010 - Present · 13 yrs 3 mos Long Beach, California, United States · Hybrid MARKETING FUNCTIONS: -Development and execution of seasonal and evergreen marketing campaigns. -Creation of in-store POP and Window creative. -Adaptation of global marketing campaigns to regional focus. -Management of asset dam and campaign calendars. -Development of creative briefs, launch directives, and sales tools. -Creative direction and on-set styling for seasonal campaign photoshoots. -Content creation for social media, instagram and TikTok. -Event coordination and production with partners such as World Surf League, The Dew Tour, Create and Cultivate, SXSW, Miami Swim, and Roxy Fitness events nationwide. -Design immersive and interactive brand environments for trade shows, events, sales meetings and office/showrooms. -Worked on collaborations with Star Wars, Pacifico, Barbie, The Little Mermaid, Stranger Things, etc. VISUAL AND RETAIL FUNCTIONS: -Brick and mortar store design and shop in shop design for wholesale partners; create look and feel of brand space in key markets including Hawaii, California, Florida, Colorado, and Puerto Rico. -Develop creative seasonal window concepts for vertical and wholesale retail. -Visual merchandising direction, including creating monthly visual merchandising directives for over 50+ vertical retail stores. -Development of company-wide visual merchandising brand standards. -Manage 10 in-field visual merchandisers across the country in key territories such as NY/NJ, Florida, California, and Hawaii. -Provide visual guidance and feedback for Latin America and Canada. -Develop seasonal product assortments with product and buying teams for retail. -Fixture and Pop design. MANAGEMENT FUNCTIONS: -Cross-Functional team leadership, directly manage a team of 10 as well as projects across multiple departments. -Department budget management. -Recapping seasonal, campaign, event, and store opening results to global and regional executive leadership and teams. Skills: Event Production · Marketing Strategy · Creative Briefs · Communication · Creative Merchandising · Product Launch · Design Direction · Attention to Detail · Photo Shoots · Merchandising Strategies · Project Management · Marketing Event Planning · Cross-functional Team Leadership · Immersive Environments · Concept Development · Interior Design · Installation Design · Go-to-Market Strategy · Creative Content Creation · Store Design · Campaign Execution · Visual Merchandising · Merchandising · Marketing · Leadership · Trend Analysis · Photoshop · Merchandise Planning · Creative Direction · Trade Shows · Action Sports · Visual Styling · New Store Openings