Vice President of Marketing

Executive

• Assist in growing brand sales from $13.5 million to $20 million
• Lead development of brand outreach campaigns via PR, social media, print and broadcast mediums
• Spearhead creation and implementation of brand marketing strategies and resource allocation
• Implement cross-functional collaboration with sales teams around go-to-market and channel strategies
• Drive athlete marketing via development of programming for three NBA brand-sponsored athletes
• Provide strategic direction and leveraging of business assets and sponsorships to deliver targeted ROI
• Maximize strategic partnerships via collaboration with internal and external stakeholders

• Assisted in Kettle Brand's growth from a $204 million to $265 million brand
• Successfully created and launched first ever national field marketing program for Diamond Foods/S-L
• Pioneered development and execution of digital initiatives to amplify OOH campaigns, opinion leader engagement and target consumer outreach
• Assisted in development of brand imaging recognized by industry and consumers as a hallmark for credible, grass-roots, word-of-mouth marketing success
• Provide strategic leadership direction across marketing mix elements aimed at business growth

Senior Director of Field Marketing

• Assisted in business unit sales growth from $200 million to $325 million (2006-2014)
• Coordinated launch of multiple digital campaigns around high profile national and international events to drive brand awareness and consumer engagement
• Spearheaded realignment of business unit marketing objectives and personnel
• Provide coaching and personnel development to team of 14 field marketing managers across 16 state region
• Maintained fiscal oversight and P&L of region's marketing budget to ensure strong ROI on activities

Director of Marketing

• National liaison with international HQ to drive global program innovation and alignment
• Delivered ownership, direction and oversight of national $35 million sampling program
• Successfully developed and introduced national resources to enhance efficiency/effectiveness of program personnel and overall running of Mobile Energy Program

Director

• Team leadership, field support and mentoring to five Southern California Field Marketing Managers
• Liaison with sales counterparts to develop effective retail programming initiatives

Division Marketing Manager

• Catalyst for the introduction of Red Bull Energy Drink into Orange County, CA
• Spearheaded market's sampling program, collegiate marketing initiatives, event activations, and market network development

Field Marketing Manager

• Strategic plan development for special projects assigned by City Manager and Anaheim City Council
• Prepared and delivered oral presentations to Anaheim City Council, civic and community groups
• Served as bilingual media relations contact for City Manager's Office

Administrative Services Coordinator / Assistant to the City Manager

• City liaison between city residents and local city government departments and resources
• Coordinated development of bilingual communication strategies and resident informational materials
• Utilized problem solving and consensus building techniques to resolve citizen concerns and complaints

ACHIEVEMENTS & SPECIAL INTERESTS

Neighborhood Services Supervisor

(Journal of Advertising Research, Vol. 34, No. 5, September/October 1994)
• Member of Leadership Anaheim and Anaheim Sister Cities Organization
• Four-year collegiate Team Captain: Cross Country and Track and Field teams
• Served as distance/road racing coach for International Sports Exchange U.S. team in Shanghai, China
• Represented United States in international track and field, and distance running competitions: Sweden, China, and Taiwan
• Fluent in Spanish

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Find out detailed information about Stan Madrid, Vice President of Marketing in Castle Rock, CO

Stan Madrid: Vice President of Marketing in Castle Rock, CO

Stan Madrid