Stan Madrid: Vice President of Marketing in Castle Rock, CO

• Assist in growing brand sales from $13.5 million to $20 million • Lead development of brand outreach campaigns via PR, social media, print and broadcast mediums • Spearhead creation and implementation of brand marketing strategies and resource allocation • Implement cross-functional collaboration with sales teams around go-to-market and channel strategies • Drive athlete marketing via development of programming for three NBA brand-sponsored athletes • Provide strategic direction and leveraging of business assets and sponsorships to deliver targeted ROI • Maximize strategic partnerships via collaboration with internal and external stakeholders

• Assisted in Kettle Brand's growth from a $204 million to $265 million brand • Successfully created and launched first ever national field marketing program for Diamond Foods/S-L • Pioneered development and execution of digital initiatives to amplify OOH campaigns, opinion leader engagement and target consumer outreach • Assisted in development of brand imaging recognized by industry and consumers as a hallmark for credible, grass-roots, word-of-mouth marketing success • Provide strategic leadership direction across marketing mix elements aimed at business growth

• Assisted in business unit sales growth from $200 million to $325 million (2006-2014) • Coordinated launch of multiple digital campaigns around high profile national and international events to drive brand awareness and consumer engagement • Spearheaded realignment of business unit marketing objectives and personnel • Provide coaching and personnel development to team of 14 field marketing managers across 16 state region • Maintained fiscal oversight and P&L of region's marketing budget to ensure strong ROI on activities

• National liaison with international HQ to drive global program innovation and alignment • Delivered ownership, direction and oversight of national $35 million sampling program • Successfully developed and introduced national resources to enhance efficiency/effectiveness of program personnel and overall running of Mobile Energy Program

• Team leadership, field support and mentoring to five Southern California Field Marketing Managers • Liaison with sales counterparts to develop effective retail programming initiatives

• Catalyst for the introduction of Red Bull Energy Drink into Orange County, CA • Spearheaded market's sampling program, collegiate marketing initiatives, event activations, and market network development

• Strategic plan development for special projects assigned by City Manager and Anaheim City Council • Prepared and delivered oral presentations to Anaheim City Council, civic and community groups • Served as bilingual media relations contact for City Manager's Office

• City liaison between city residents and local city government departments and resources • Coordinated development of bilingual communication strategies and resident informational materials • Utilized problem solving and consensus building techniques to resolve citizen concerns and complaints ACHIEVEMENTS & SPECIAL INTERESTS

(Journal of Advertising Research, Vol. 34, No. 5, September/October 1994) • Member of Leadership Anaheim and Anaheim Sister Cities Organization • Four-year collegiate Team Captain: Cross Country and Track and Field teams • Served as distance/road racing coach for International Sports Exchange U.S. team in Shanghai, China • Represented United States in international track and field, and distance running competitions: Sweden, China, and Taiwan • Fluent in Spanish