stefanie daisey leonard: Retail Operations & Retail Communications District Manager & Field Leadership Business owner & Plantscape Specialist in Huntington Beach, California
stefanie daisey leonard
Retail Operations & Retail Communications
District Manager & Field Leadership
Business owner & Plantscape Specialist
Huntington Beach | US
Skills
- Customer Service Management
- Relationship Building
- Attention to Detail
- Procedure Manuals
- Problem Solving
Interests
Gardening
Hiking
My Kids Sports
beach days
Plants
Industries
Lifestyle
Work experience
Plants on the Side
Business Owner | 09/2022 - Current
• Managed all aspects of plantscaping, interior & patio plant design, and plant rental and maintenance for residential, commercial, office, and staging companies in Orange County.
• Developed creative plant design solutions tailored to each client's needs, enhancing their spaces with greenery and promoting a positive environment.
• Successfully grew Plants on the Side business, increasing client base and revenue through exceptional service and attention to detail.
Starch Creative
Director Retail Operations & Communications | 06/2023 - 03/2024
Vans, a VF Company
Retail Communications Manager | 08/2017 - 08/2022
Senior Manager on the Retail Operations team responsible for all communication to Field Leadership
and 500+ retail stores in USA, Canada & Mexico
* Owned and maintained internal site and content within.
* Collaborated with corporate partners to create stores directives and drafted standard and practice
documents.
* Maintain proactive and informative communications across internal site to ensure clear and consistent
engagement
* Collaborate with Social Team to create content calendar for Instagram private group for employees
* Led Retail Communications team to create, implement and roll out new initiatives in technology and
new programs
* Collaborated with internal department leaders to created Operations Calendar used across the chain
and DTC Partners
* Created Seasonal Strategy & Seasonal Workbook to support the stores in running a successful back
to school, holiday and spring season
* Strong, versatile copywriting skills. Good organizational, planning, and coordination skills
Vans, a VF Company
District Manager | 11/2000 - 08/2017
* Responsible for Developing store leadership at all levels of store operations through store visits, oneon-ones, and development plans.
* Clear understanding of how to move capability and performance and a sense of urgency to do so.
* Developed a team of store managers who achieved financial plans, elevated visual merchandising,
exceeded sales goals, and excelled in customer service objectives in the territory near HQ.
Vans, a VF Company
Area manager | 01/2001 - 11/2002
Area Manager
Limited Brands
Store manager | 11/1993 - 11/2000