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A hardworking, results-driven Senior Marketing Professional with a proven record of success developing and implementing strategic tactics that capture leads and build brand awareness. A personable professional who leverages innate analytical skills to optimize results and thrives on creating and executing a memorable experience. Focuses on meeting customer (external and internal) needs. Known for having the pieces come together. Adaptable.

Total Gym is the world’s leading privately-held manufacturer of functional and bodyweight training equipment. Founded in 1974, the San Diego-based company’s Total Gym products are used in 14,000 physical therapy clinics, athletic training facilities, hospitals, universities, professional sports teams and health clubs, inspiring over 24 million workouts per year worldwide.

Created and executed B2B annual plans and budgets that were trade show and event centric utilizing an integrated marketing approach in alignment with overall business goals and objective. 

Areas of responsibility included:
•	Brand Management
•	Face-to-Face Marketing 
•	Trade Show Management 
•	Event Planning & Logistics
•	Educational Event Development 
•	Corporate Events & Receptions
•	Integrated Marketing
•	Digital Marketing
•	Content Marketing	
•	Lead Generation
•	Sponsorship Negotiations
•	Contract Negotiations
•	SEO/SEM
•	Managing Vendors
•	Budgeting

Director of Marketing

Responsible for Event Marketing, Strategy, and Operations for all Total Gym trade shows and corporate events related to sales, education and distribution networks. Management and optimization of CRM Database and Electronic Marketing Program. 

•	Managed the planning, execution & budgeting of Total Gym’s annual event plan to optimize return on investment. Included developing an integrated event marketing plan, recommending and negotiating sponsorship and exhibit contracts, execution of before, during and post show logistics, strategizing promotional activity before, during and after events , contributed to recruiting and maintaining relationships with independent contractors, and the production of an 18-24 month floating calendar of events.

•	Developed best business practice to optimize the CRM database of over 200 000 records to increase overall Total Gym sales and revenue. Managed the integrity of the database as well as provided training and support to end users. 

Business Development: Events and Education Manager

Responsible for event marketing and operations for all efi Sports Medicine (now Total Gym) trade show events, as well as all corporate events related to sales, education and distribution networks. 

•	Preparation of a two to three year plan for convention and trade show presence to include the universe of possibilities pertaining to related markets and recommend to upper management the venues most likely to be successful for efi Sports Medicine (now Total Gym). 

•	Negotiation of booth space, sponsorships, education docket presence and advertising pertaining to the show venues to ensure effective strategic placement, location and presence at each event. 

•	Planning, preparation and organization of all shipping, material handling and staffing needs for each event, including travel, lodging and other necessary arrangements for staff and trainers to ensure all events run on time and smoothly. 

•	Contributed to recruiting and maintaining relationships with independent contractors.


Event Marketing Manager

Find out detailed information about Stefanie Maio,  in Poway, CA

Stefanie Maio: in Poway, CA

Stefanie Maio

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