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Photo/Video Producer

Media & Entertainment

Experienced history of working across the spectrum of digital media. Strengths in creative strategy and vision, brand identity, editing, and graphics. Passionate about visual storytelling, and drawn toward sharing ideas through stories of adventure, empowerment, and inclusion.

Filmed and Edited Major Video Productions and Campaigns, Coordinated with department heads to identify target audience, establish goals and research segmentation. Led the storyboarding process, scripts, messaging, and creative content strategy during pre-production. Designed visually consistent graphics and templates for video series. Filmed testimonials for user experiences and directed voice-overs for narration. Shot B-Roll and principal story video footage. Demonstrated expertise in color grading, lighting, effects and presets, and audio balancing during the post production process. Impacted user experiences and amplified the reach of programs proven to increase retention rates among students at the university. 

Managed Six Employees in Creative Media Production. Utilized creative direction to supervise and manage the photography, video content, and graphic design for multi-media promotion. Illustrated motion graphics and templates for team work-flow. Maintained the voice and spirit of CU while engaging modern trends. Conducted applicant interviews and made hiring decisions.
Supervised training and instruction, delegated assignments, and provided feedback and support. Developed sorting, editing, and naming conventions for asset management.

Created original designs, infographics, and brand guidelines for 8 clients.
Photographed/filmed cinemagraphs for unique staff portraits.

Freelance Graphic Designer

Part time graphic designer. Developed a Unique Visual Identity for CU Departments
Implemented wordmarks and associated graphics for Recreation Services and Health and Wellness Services within the Division of Student Affairs.
Ensured that all production maintained brand consistency.

Graphic Designer and Photographer

Find out detailed information about Steffen Baerend, Photo/Video Producer in Lafayette, CO

Steffen Baerend: Photo/Video Producer in Lafayette, CO

Steffen Baerend: Photo/Video Producer in Lafayette, CO

Steffen Baerend

University of Colorado Boulder

Think Better Marketing

University of Colorado Boulder

University of Colorado Boulder