Stephanie Berke: Footwear Developer in Los Angeles, CA

Own all stages of the development process for the footwear private label division. Responsible for the creation and management of the Lulus branded footwear product range inclusive of setting seasonal strategies that drive global growth and achieve margin targets. • Drive the inception of new and innovative footwear designs, components, processes and materials into manufacturable and a marketable finished product • Work collaboratively with Planning & Buying departments to create seasonal and marketable merchandise strategies to achieve seasonal and financial goals • Travel internationally to develop and maintain successful factory/vendor relationships, source material and work on projects to ensure the values of Lulus.com are being met • Successfully manage the product development cycle to ensure delivery of high-quality product during seasonally appropriate periods

Managed footwear division which includes the selection, purchase, and delivery of merchandise which adheres to the merchandise philosophy of quality, price, fashion and brand. Responsible for developing, executing and communicating product strategies that meets or exceeds financial goals. • Managed style count of over 200 styles per month per category while maintaining curated assortment and profitability • Established seasonal strategies to meet OTB targets of over $10 million annually • Optimized profit margins through cost and term negotiations, markup strategies, timely reorder and minimizing markdown rollouts • Built and leveraged relationships with cross-functional teams (i.e. planning, marketing, accounting, quality control and receiving) to obtain information necessary to create and execute merchandising strategies • Managed and developed Assistant Buyer and Purchase Order Assistant to succeed • Attended trade shows and vendor appointments to stay on top of market trends and select product for site

Supported the marketing team through collecting quantitative and qualitative data from marketing campaigns and providing market analysis and research on competition. • Managed and updated company database and customer relationship management systems. • Assisted marketing team with daily administrative tasks • Collaborated with marketing team to develop strategic promotional activities to increase sales and customer base (online and in-store)