Stephanie Koenig: in Portland, OR

Key contributor to establishing a new channel to address the wireless opportunity in the small to mid-size enterprise (SME) market. Managed relationships with distributors, VARs and DMRs to facilitate SME channel growth. Educated and created resources for a net new team of inside sales reps. Managed and executed demand generation, enablement and recruitment actions for the SME audience. • Executed recruitment campaign targeting competitor VARs through personalized tablets and multi touch follow up resulting in 26% conversion. • Collaborated with distribution partners to determine SME-specific marketing objectives, planning and execution including joint recruitment webinars, sales training, enablement and promotions. • Established bi-weekly webinars to educate and enable partners; average attendance of 150. • Developed a suite of sales tools including recruitment decks, online resources, product sheets and promotions, and a newsletter focused on the SME space.

Maintained responsibility for creating programs, promotions, and communications that expanded market share within the Value Channel including Enterprise Partners, Value Partners, Federal and Education customers. Managed channel communications and web content. Formulated a unified, multi-faceted key product launch that incorporated internal and external promotions, end user, and partner-facing communication assets, which hit targeted sales goals for channel. Authored and edited the channel newsletter with average distribution of 22,000. Key Achievements: • Surpassed 2013 new partner recruitment by 25% through targeted recruitment and promotions, which resulted in $300,000 in incremental sales. • Achieved sell through ROI of 200% by establishing ongoing non-performing sales representative promotion. • Pioneered the development of program infrastructure, launch, and program elements for $2M incremental first-year revenue opportunity and 63 net-new partners. • Led program strategies with promotions, benefits, campaigns, and brand positioning while growing channel partner revenue five consecutive quarters. • Established consistent brand positioning, value proposition, and brand messaging for 8 new products, 12 quarterly promotion launches, and 6 channel-wide program launches.