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Sponsorship Director

Top Management

Accomplished sponsorship director and marketing professional with an established track record of driving sales and revenue growth for events, media and technology firms.  Multi-faceted background with over 15 years of marketing and sales experience in both B to B and B to C environments.  Personable, flexible, technical and creative with a desire to learn all facets of a business.

J&A Racing is an event management company that owns the Yuengling Shamrock Marathon Weekend (30,000 runners) and 5 other top tier running races in the Hampton Roads, Virginia area.

•	Plan and develop sponsorship program objectives and content. Assess quality of program operations. Modify existing program services or create new program offerings to maintain or enhance program standing
•	Utilize consultative sales skills to generate new business as well as up-sell current clients bringing sponsorship revenue up over 400% in 6 years
•	Develop corporate sponsor target list and identify connections within target corporations
•	Create sponsorship packages identifying potential benefits to sponsors and benefit differentiation between different levels of sponsorships and develop a presentation for each of the various sponsorship levels
•	Manage sponsor participation at event expos with up to 150 vendors and over 70,000 attendees
•	Network with corporate community, seek and secure multiyear sponsorship agreements and manage sponsor relationship
•	Direct various vendors and suppliers; registration, event management, decorators, entertainment, volunteers, 
•	Present to C-level executives, prospect local and national companies
•	Develop and execute activation strategies and plans for different clients from Anthem Blue Cross and Blue Shield to Gatorade
•	Brand “police” for sponsors ensuring signage, collateral, logo and brand stay within graphic standards
•	Development and management of Charity and Corporate Programs
•	Work closely with corporate and charity partners on strategy, marketing and onsite activation 
•	Creation of monthly e-newsletters to market event and sponsors to database of 95,000
•	Contributor to social media strategy and content
•	Website management (6 websites)
•	Negotiate with hotel partners for trade/commissions for race weekends
•	Maintain cloud-based athlete registration system, segment for specialized marketing communication

Find out detailed information about Stephanie Myers, Sponsorship Director in Carlsbad, CA

Stephanie Myers: Sponsorship Director in Carlsbad, CA

Stephanie Myers