Stephanie O'Connor: US Marketing Associate in Havertown, Pennsylvania

Support US Omni-Channel Marketing Director & Associate Director to deliver local marketing campaigns for new product development and key seasonal marketing moments. ● Ownership of campaign briefs to facilitate seamless consumer activation across the omni-channel business for promotional/seasonal commercial moments. ● Assist Associate Director in partnering with sales channels to identify and execute US- specific promotions including GWPs, sampling programs and exclusive sets. Spearhead execution working closely with Purchasing & Operations to ensure timely deliveries. ● Lead development of collateral and support strategy for trade marketing innovations including Visual Merchandising, Trade Shows, in store events. ● Work with Global Marketing to manage the new item set-up process and asset delivery for retailer item set up across all channels. ● Assist in managing promotional strategy for the US market to create promotional consistency across the diverse distribution of ELEMIS and ensure no channel conflicts.

Responsible for overseeing the strategy of all phases of QUARATE's Vendor funding coop marketing program, the Marketing Development Fund (MDF). ● Created and managed vendor pitch proposals and tiered rate cards that support various levels of investment and support, including pilot and new business development opportunities. ● Managed, developed, and executed campaigns across various QUARATE digital performance marketing channels (influencer, paid social, display retargeting (Criteo), affiliates) to drive new/repeat customers, sales, and brand awareness for vendors. ● Managed the strategy and flight of time-sensitive campaigns, promotions, and the timeline communication to business stakeholders. ● Identified and analyzed KPIs/ data for marketing strategies, campaigns, events. ● Provided weekly reporting recaps, data analysis and updates on current & future campaigns.

Supported the day-to-day administration of marketing initiatives business units via digital and non-digital channels. This includes maintaining a high level of awareness with marketing channel activities, detail-oriented program and project management and professional communication with key business contacts as needed. ● Managed the day-to-day internal project management of marketing programs from conceptual development through delivery. Acquiring information and assets from business units such as offers, creative/content, etc. to share back with Marketing Practices to drive towards business goals. ● Collaborated with internal teams across the organization to ensure accurate marketing messaging that aligns with the hsn.com site experience, as well as promotions and offers. ● Provided ad-hoc reporting and marketing summaries as it relates to Marketing Practice performance to the business and sub-divisions within the business as appropriate. ● Worked very closely with Practices to make sure they are expertly versed in each of the marketing channels so they can help inform the business units on budgeting, strategy, and results.

● Managed over 200 dropship vendors to ensure performance with QVC, Inc. standards. ● Oversaw customer order fulfillment from the order origin to point of delivery. ● Key player in several initiatives that resulted in over 7 million dollars in freight and cost savings during tenure. ● Department lead for the Guaranteed Holiday Delivery Program for 3 consecutive years.

● Assisted with communication to over 25 area managers nationwide. ● Organized weekly field schedules and mediated special request visits. ● Oversaw documentation of daily field inspections.