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Digital Marketing Specialist

Digital & Media

 Strategize and support all email marketing campaigns; plan for two-four emails a week, write creative direction, edit HTML & CSS, source images
• Use Pardot to implement and analyze emails on a weekly basis
•  Manage all paid social media channels, create content, pull monthly reports, and present results to upper management
• Develop and maintain project workflows while working on a cross-functional team to meet deadlines
• Act as a copy editor for projects between the content team and demand generation team
• Interview and source 3rd party vendors to assist in marketing needs
• Execute multi-touch lead generation tactics using Salesforce and Pardot
• Optimize lead conversion to qualified opportunities by collaborating with sales teams
• Proactively manage marketing calendar of monthly inbound and outbound marketing activities


•  Lead strategist and project manager on five client accounts, responsible for all annual marketing plans, weekly timelines and daily content creation, including email, social media, and blogs
• Analyzed campaign statistics and effectively synthesized and communicated results and recommendations
• Head of agency’s in-house marketing, client acquisition campaigns, and rebrand project resulting in reaching the agency's revenue goal of $1 million 
• Conceptualized and developed monthly social media and blog content calendars 
• Collaborated on a cross-functional team to create all digital content 
• Managed budget for digital campaigns and communicated spend to clients on a regular cadence
•  Orchestrated multiple client events, including the largest cybersecurity conference in the Midwest

Marketing Specialist

Find out detailed information about Stephanie Peterson, Digital Marketing Specialist in Minneapolis, MN

Stephanie Peterson: Digital Marketing Specialist in Minneapolis, MN

Stephanie Peterson