Stephanie Peterson: Digital Marketing Specialist in Minneapolis, MN

Strategize and support all email marketing campaigns; plan for two-four emails a week, write creative direction, edit HTML & CSS, source images • Use Pardot to implement and analyze emails on a weekly basis • Manage all paid social media channels, create content, pull monthly reports, and present results to upper management • Develop and maintain project workflows while working on a cross-functional team to meet deadlines • Act as a copy editor for projects between the content team and demand generation team • Interview and source 3rd party vendors to assist in marketing needs • Execute multi-touch lead generation tactics using Salesforce and Pardot • Optimize lead conversion to qualified opportunities by collaborating with sales teams • Proactively manage marketing calendar of monthly inbound and outbound marketing activities

• Lead strategist and project manager on five client accounts, responsible for all annual marketing plans, weekly timelines and daily content creation, including email, social media, and blogs • Analyzed campaign statistics and effectively synthesized and communicated results and recommendations • Head of agency’s in-house marketing, client acquisition campaigns, and rebrand project resulting in reaching the agency's revenue goal of $1 million • Conceptualized and developed monthly social media and blog content calendars • Collaborated on a cross-functional team to create all digital content • Managed budget for digital campaigns and communicated spend to clients on a regular cadence • Orchestrated multiple client events, including the largest cybersecurity conference in the Midwest