Stephanie Seaman: in Danbury, CT

• Coordinated and implemented core chapter services and programs, including the annual Walk to End Alzheimer’s for persons with Alzheimer’s disease, families, professionals, community members and constituents within the region. • Developed collaborative initiatives in education, public awareness and family assistance with other organizations in the community. • Created and executed marketing initiatives for the Chapter, inclusive of programs, trainings and special events to Increase chapter marketing efforts and constituent engagement. • Managed and implemented social media efforts for the Chapter including monitoring social media channels, blog and content posts for sentiment and user interactions and assisting with driving traffic and follower growth. • Recruited and managed regional Walk to End Alzheimer’s event, which included assisting with the development of new sponsorships and team recruitment, and supporting and assisting third part fundraisers to benefit the Chapter. • Supported communication efforts for the organization, inclusive of press releases, media interviews and contacts with all media venues, while cultivating and maintaining reporter and editorial relationships with news and media.

• Coordinated, developed and managed marketing and sales operations for four diverse businesses within industries ranging from the industrial manufacturing to consumer goods. • Lead and coordinated the development and optimization of digital marketing including marketing campaigns and promotions, email marketing efforts, as well as other brand development and demand generation activities to create consumer engagement and demand. • Proactively analyzed business processes and market conditions, while collaborating with business leaders to identify opportunities to improve customer satisfaction, streamline processes, forecast sales, and measure results. • Managed an extensive marketing budget and forecast for all businesses, as well as sales and inventory budgets and reports for each business. • Implemented and managed a customer relationship management system as well as a marketing automation system, focusing on lead generation and increasing the customer database to optimize a strong sales pipeline. • Managed and coordinated all sales and marketing efforts, including the launch of a new consumer product, inclusive of researching and developing marketing plans and strategies to penetrate the market. • Optimized all online activities including the management of e-commerce website platforms, development of social media networks and analysis and optimization of search engine campaigns. • Developed and executed standard communications for each business including white papers, press releases, case studies and newsletters.

• Maintained the company’s Digital Marketing efforts through the management and optimization of the Better Me website, social media accounts and email marketing efforts. • Coordinated routine event announcements and promotions through websites, social media networks, email announcements and written communications. • Researched and developed recommendations for future programming based on key findings from evaluations and survey efforts through the employee database. • Managed program related functions including committee meetings, fitness class scheduling, wellness programs and seminars, and other related tasks. • Developed and organized major program events including a company-wide Skin Cancer Screening for all employees, and a weekly farmers' market.

Assisted the Director of Public and Government Relations with daily tasks and projects, shadowing and gaining an understanding of marketing and communications within the medical industry. Daily tasks included coordinating and implementing projects involving community affairs, internet marketing and communications. Key Accomplishments: • Targeted and analyzed consumer markets through data analysis and community involvement initiatives through various print and digital communications. • Conducted quantitative and qualitative studies on current and prospective patients, resulting in increased appointment retention rates, new patient inquiries and referrals, and website traffic. • Organized and improved the customer database through routine consumer communications.