Stephen Casaceli: Creative Associate in Rochester, NY

• Design and develop new product concepts and designs, and integrate them into current market. • Lead website design focused on providing a unique and memorable user experience. • Spearhead social media plan development to establish a consistent and impactful brand message, which increased customer base by 348% in just 2 months. • Develop creative and impactful ad product experiences that show month-to-month increased engagement of 40-52% from non-followers and 30-47% from followers on Instagram and Facebook. -Engage in Photography, photography editing and photography shoot set up. • Used statistical software to gather, interpret, and track this interaction data. • Maintain active communication and strong business partnerships with local and global suppliers to ensure timely delivery and quality of services. • Host social events to promote the brand and establish local brand presence. • Oversee online sales operations and company events, which improved sales revenue by 66% in second quarter of first product line.

• Evaluate clients’ financial information and situation to provide best options for their needs and interests. • Regularly interface with more than 100 clients monthly, utilizing a consultative approach to support them in making decisions between available options. • Build relationships with clients by keeping them apprised of progress and maintaining regular communication. • Closely collaborate with various internal departments to facilitate timely and accurate client information analysis and delivery of product options.

• Designed and implemented customer audit programs to identify trends in ordering habits to better meet specific needs and continuously improve quality of service. • Pitched ideas for product line extensions and concepts for new product lines based on knowledge of client needs. Developed and sold to market new product extensions, creating entirely new revenue stream of $1K per month. • Redesigned company branding strategy, generating creative marketing materials including label and logo designs, to establish unique and consistent visual identity.