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Creative Marketing Professional with a passion for and extensive knowledge of the action sports industry

•	Executed brand research identifying the “Explorer” as Blackburn’s brand archetype.
•	Lead business to its most profitable direct-to-consumer sales month to date – 11% above previous record month.
•	Increased web traffic by 12% and conversion rate by 24.8% over same period previous year with targeted email, social media and paid search campaigns.
•	Increased social media followers by 6% and engagement rate by 242%.
•	Developed top-tier pro athlete roster to include Tyler McCaul and Rachel Strait.
•	Lead overall brand strategy and identity.

Brand Manager - Blackburn Design

•	Lead overall brand strategy and identity.
•	Created and successfully executed long-range plans focused on achieving YoY double-digit growth.
•	Developed and implemented annual marketing plans, and managed annual marketing budgets.
•	Manage media planning and buying across all three brands for endemic media, paid search, remarketing, and Google Shopping exceeding industry benchmarks across all vehicles.
•	Launched sponsored athlete program under the Teravail brand extending social media audience by over 100k followers.
•	Grew web traffic across all three brands by an average of 45% YoY over four years w/ Teravail as the outlier growing 193% over that time.
•	Lead initiative to bring 45NRTH, Teravail and Whiskey Parts Co brands direct-to-consumer while simplifying front-end development.

Marketing Manager - 45NRTH, Teravail Tires, Whisky Parts Co

•	Developed and managed execution of annual brand marketing plan.
•	Managed media planning and buying: web, in-app and print.
•	Oversaw development of brand marketing messaging and distribution to international distributor base.
•	Managed professional and amateur athletes from selection, to contract negotiations, to budget allocation and content development.
•	Produced and managed annual BMX contest, Mongoose Jam, one of the leading BMX contests in the US at the time garnering over 80 million impressions annually.
•	Develop and implement product launch plans introducing new lines and technologies to consumers annually.
•	Executed market research studies including competitor analysis and consumer research influencing brand and product initiatives.
•	Managed partnerships with brands including Vans, Monster Energy, Shimano, Ethika and Fox to increase Mongoose’s credibility within the action sports space.

Global Marketing Manager - Mongoose Bikes

•	Worked closely with PR agency of record to place products and brands in front of key publications for review and promotional opportunities resulting in over 1 billion media impressions for the Schwinn brand annually.
•	Developed and executed on-site activation strategies at brand sponsored events.
•	Assisted in the development of a new-to-market POP interactive shopper assistant tool.
    o	Increased sales by 6.7% at test stores over control stores.

Marketing Coordinator - Schwinn and Mongoose Bicycles

Find out detailed information about Stephen Wilcox,  in Shakopee, MN

Stephen Wilcox: in Shakopee, MN

Stephen Wilcox