Stephen Wilcox: in Shakopee, MN
Stephen Wilcox

Shakopee | United States
Skills
No information
Interests
No information
Industries
Bike
Lifestyle
Snow
Work experience

Vista Outdoor
Brand Manager - Blackburn Design | 10/2022 - 07/2023
• Executed brand research identifying the “Explorer” as Blackburn’s brand archetype.
• Lead business to its most profitable direct-to-consumer sales month to date – 11% above previous record month.
• Increased web traffic by 12% and conversion rate by 24.8% over same period previous year with targeted email, social media and paid search campaigns.
• Increased social media followers by 6% and engagement rate by 242%.
• Developed top-tier pro athlete roster to include Tyler McCaul and Rachel Strait.
• Lead overall brand strategy and identity.

Quality Bicycle Products (QBP)
Marketing Manager - 45NRTH, Teravail Tires, Whisky Parts Co | 07/2018 - 09/2022
• Lead overall brand strategy and identity.
• Created and successfully executed long-range plans focused on achieving YoY double-digit growth.
• Developed and implemented annual marketing plans, and managed annual marketing budgets.
• Manage media planning and buying across all three brands for endemic media, paid search, remarketing, and Google Shopping exceeding industry benchmarks across all vehicles.
• Launched sponsored athlete program under the Teravail brand extending social media audience by over 100k followers.
• Grew web traffic across all three brands by an average of 45% YoY over four years w/ Teravail as the outlier growing 193% over that time.
• Lead initiative to bring 45NRTH, Teravail and Whiskey Parts Co brands direct-to-consumer while simplifying front-end development.

Pacific Cycle
Global Marketing Manager - Mongoose Bikes | 03/2014 - 07/2018
• Developed and managed execution of annual brand marketing plan.
• Managed media planning and buying: web, in-app and print.
• Oversaw development of brand marketing messaging and distribution to international distributor base.
• Managed professional and amateur athletes from selection, to contract negotiations, to budget allocation and content development.
• Produced and managed annual BMX contest, Mongoose Jam, one of the leading BMX contests in the US at the time garnering over 80 million impressions annually.
• Develop and implement product launch plans introducing new lines and technologies to consumers annually.
• Executed market research studies including competitor analysis and consumer research influencing brand and product initiatives.
• Managed partnerships with brands including Vans, Monster Energy, Shimano, Ethika and Fox to increase Mongoose’s credibility within the action sports space.

Pacific Cycle
Marketing Coordinator - Schwinn and Mongoose Bicycles | 11/2010 - 03/2014
• Worked closely with PR agency of record to place products and brands in front of key publications for review and promotional opportunities resulting in over 1 billion media impressions for the Schwinn brand annually.
• Developed and executed on-site activation strategies at brand sponsored events.
• Assisted in the development of a new-to-market POP interactive shopper assistant tool.
o Increased sales by 6.7% at test stores over control stores.