Stephen Winnacott: in North Vancouver, BC

Head of marketing for the Outdoor and Action Sports group at True Alliance, which includes The North Face, Teva and Sanuk. Operating marketing for three highly successful global brands in the apparel, equipment and footwear industries. The highlights of this role were: - Launching The North Face e-commerce platform - Launching Teva into the mountain bike footwear category, which involved establishing the Teva Slopestyle event in Queenstown (the first of its kind in the region), developing a local athlete team including the late Kelly McGarry, engaging with endemic media and the broader mountain bike community through the development of authentic content and marketing. The biggest challenge in this role were managing the diverse demands of three different brands, with a team of 2.5. With such a small team we were forced to continually prioritise and focus on the most fundamental and impactful marketing activities, developing a strong appreciation for what really works.

Sales/Product Showings, Order Book Maintenance, Backorder Management, Customer Service, Public Relations, Advertising, Sponsorship. Brands: Scarpa, Berghaus, Edelrid, Kong, Sierra Designs, Optimus of Sweden, Light My Fire, Stubai, Backcountry Cuisine.

Client: Westpac Banking Corporation - one of Australia's 'top four' financial institutions. Managed the production of direct marketing collateral for Home Loan and Investment products. From initial client briefing to presentation of artwork concepts and eventual execution. Worked between client, art directors, copywriters and production teams.

Worked in association with the Brand Manager to plan and implement marketing strategy across 4 brands; Lip Smackers, Ten-O-Six, Bonne Bell and Medicated Lip Care. During my time here we repositioned and relaunched two of these brands. I undertook this role whilst completing my bachelor degree in Marketing at Macquarie University.