Steve Elmore: Design Director - Prince, NFL, Ultragame, Brooklyn Athletics in New York, NY

- Collaborate with Chief Creative Officer to create brand identities and lead a team of designers and artists to bring creative vision to life. - Responsible for design direction of apparel development from initial concept to execution of full seasonal lines, including tailored capsules for specific vendors. - Conceived and developed the fashion play pitch that secured the NFL business and led to the creation of NFL Ultra Game. Lead design and creative direction for the trend-inspired collection that fulfills a formerly unmet need in the market. In 2019 this piece of our NFL business has grown to $27M. - Developed and launched Prince - Off Court, an apparel collection inspired by an “off court” fashion sensibility for the iconic tennis brand. The small-drop model follows the official tournament calendar and leverages each limited capsule with a strategic influencer collaboration. - Led the development of street-inspired athleisure brand, Brooklyn Athletics. Conceived the branding, product line, showroom design, and marketing materials. Evolved into an exclusive Amazon store that continues to generate 1M+ annually. - Work cross-functionally with sales, production and marketing teams, key retailers and licensors to ensure timely and cost effective on-brand apparel. - Travel internationally and work closely with factories / production teams to ensure correct fabrics, construction and techniques are being optimized. - Oversee creative and art direction for brand marketing efforts, including retail and digital platforms.

- As employee number four, partnered with the founding members to lead creative direction for apparel design and brand identity. - Designed custom apparel for sponsored players. - Had the unique experience of creating samples in-house, which offered growth and next-level understanding of production process and quality control. - Oversaw and mentored team of designers; managed domestic and international production. - Oversaw and executed brand marketing creative: photo art direction, lookbooks, and casting.

- Developed look and feel of graphic elements across brands- including catalogs, showroom design, web and in-store signage. - Produced artwork for seasonal lines including accessories, hang tags, tees, wovens, knits, utilizing screen print, embroidery and appliqué techniques; worked with screen printers each season to implement new methods. - Shopped, researched and presented trends to forecast relevant graphic direction. - Led creative for the pitch that ultimately secured licenses for Converse and Nike 6.0. - Liaised with overseas and domestic factories to review and approve strike-offs.

- Developed concept designs ranging from photographic, illustrative and graphic styles - Created seasonal apparel collections and custom designs for dealers globally