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Director, Brand Content & Marketing

Marketing & Sales

My name is Steve Harper and I’ve led marketing strategy, brand creative, and thought leadership at top brands like Magellan Health, Intel, Merck, and Eli Lilly. I have a Master’s degree in Digital Audience Strategy and can effectively lead large-scale inbound/outbound marketing strategy and execution with the best of the best.
• Drive strategic and tactical brand marketing initiatives
• Innovate brand and product marketing strategies
• Align today’s digital marketing roadmaps and the customer journey
• Create positioning, promotions, and assets that competitors crave
• Interpret actionable analytics
My work works. Imagining, innovating, inspiring.

• Driving 10% month-over-month growth in bottom-line traffic, leads, and revenue by initiating inbound/outbound 360-degree multi-channel content and marketing strategy.
• Driving page-one search results versus established industry content leaders utilizing expertise in digital analytics, competitive analysis, and SEO/content marketing.
• Generated 30k+ visits and 120k+ ad impressions a month by launching 5 digital brands.
• Directing demand/lead generation thru multiple channels driving top-tier engagement including SEO content, email, social, digital ads, and podcast.
• Created additional 4-8% revenue opportunities by negotiating digital retail partnerships.

• Drove record $1.4M revenue by reimagining annual event promotion and execution.
• Drove record $1.6M revenue, 100,000+ impressions, and new lead gen tool by conceptualizing, negotiating, and executing all new multi-channel “GivingTuesday” marketing campaign in partnership with the Arizona Cardinals and NBC affiliate > news takeover, viral video series, display and search ads, and organic and paid social posts. 
• Co-directed annual end-of-year revenue/demand/lead generation campaign driving record engagement and revenue across broadcast, radio, outdoor, digital ads, and social.
• Fostered needed trust with sales team by reimagining market leadership sales library.


Manager, Marketing & Communications

• Delivered 34% increase in revenue and 62% increase in orders by identifying new audiences and executing on strategic marketing channel enhancements.
• Drove dramatically improved market leadership position by executing a top-to-bottom brand identity refresh including logo, signage, digital advertising, e-campaigns, web, print, video, event, social, sales communications, and thought leadership.


Vice President, Marketing

• Drove category-leading marketing strategy, brand campaigns, and demand generation turning a $10M company into a $100M acquisition, a 5x team increase, and an influential seat on the Magellan Health executive team leading brand initiatives.
• Delivered 1600% increase in annual event attendance, 500% increase in lead gen events, 200%+ increase in webinar attendance, and 2x industry average email open rates.
• Launched two market-defining brands driving identifiable industry leadership and differentiation thru strategic B2C-oriented marketing strategy in traditional B2B market. 


•	Consulted on brand strategy and brand creative assets for multiple clients.
•	Created and executed brand development for multiple clients.
•	Developed sales collateral and presentation materials for multiple clients.

President, Owner

• Imagined to life innovative, high-profile collaborative strategic promotions with exceptional results in industry leadership, demand generation, and partner/Intel brand visibility:
­	- Ironman > Captured 8M viewers and spawned 100+ new events with live coverage by creating the first-ever 18-hour live broadcast of the Ironman World Championship.
­	- Sundance > Drove a digital paradigm shift in entertainment delivery by streaming and promoting first-ever movie premiere to a packed house of Hollywood’s elite. 
­	- US Presidential campaign > Drove a digital paradigm shift in news outlet delivery.


Senior Marketing Manager

Find out detailed information about Steve Harper, Director, Brand Content & Marketing in Phoenix, AZ

Steve Harper: Director, Brand Content & Marketing in Phoenix, AZ

Steve Harper

Arizona State University

Arizona State University