Bike

Fishing

Moto & Powersports

Outdoor

Health & Fitness

Director of Export Sales, and Director

Top Management

• Incresed export sales 25% in just a 14 month period.
• Opened up nex export markets including Mexico, Korea, and St. Kitts.
• Increased Pedego Retail Inc. sales by 35%.
• Opened up 3 new Pedego Retail stores.  In the process of opening up 3 more.
• Increased sales margin of Pedego Retail Inc by 10%.
• Cut 12% out of the fixed costs of Pedego Retail Inc.
• Managed the retail stores from a $400K loss to break even in just 2 years.

April 2013 to April 2017
• Successfully restructured BH Bicycles from the previous owner in Arizona to California.
• Hired key team members to stabilize and re-establish the BH bike brand in North America.
• Turned a profit during first year of business in a declining bicycle market.

Chief Executive Officer

Foothill Ranch, California
Easy Motion Electric Bikes is the fastest growing electric bike company in America

Chief Executive Officer	April 2012 to April 2017
• Launched a new electric bike company in April '12 which exceeded all business and sales goals.
• Became the market leader in sales and innovation in its first year.
• Won three design awards in the first year of business.
• Hired sales team to expedite business development.
• Expanded base to independent bike dealers, electric bike dealers, fitness dealers and resorts.
• Opened 150 retailers within a 12 month period.
• Hold membership in a leading electric bike industry forum.
• Turned profit in first 12 months of business and exceeded sales revenue goals.
• Positioned the Easy Motion brand as number two supplier to the North American ebike market.
• Brand is viewed after fivel years as market leader with exciting, innovative products.

April 2012 to April 2013
• Increased sales 10 percent over first year.
• Increased commercial sales 107 percent in a single year.
• Opened key national accounts.
• Entered new product categories which increased profit and brand awareness.
• Led management training seminars to help develop leadership for the company.
• Hired key employees to bolster our product development and marketing efforts.
• Successfully executed a strategy to increase dealer base by 20 percent.

April 2006 to April 2008
• Expanded company revenue by 10 percent in a year the industry was down 10 percent.
• Grew Canadian business 51 percent and other international business 35 percent in two years.
• Negotiated significant price reductions with Asian vendors.
• Created new sales and marketing programs to foster our growth.
• Conceptualized and launched new product categories.
• Created company budget and developed guidelines for departmental budgets.
• Analyzed P & L and reported quarterly to the Board of Directors.
• Prospected and produced sales results in big box sporting goods chain.

President

Lake Mills, Wisconsin
America's top supplier of fitness equipment to independent fitness retailers.  It is a $68 million company.

National Sales Manager	May 2002 - April 2006
• Increased sales from $32 to $64 million in four years managing 18 account representatives.
• Contributed to product development projects and new product category innovation.
• Consistent record of strategic planning for sales team which included dealer programs, trade show strategy, dealer incentive programs, pricing strategies and sales skills development.

TREK BICYCLE CORPORATION	Waterloo, Wisconsin
Trek is the world's largest bicycle manufacturer with annual sales exceeding $680 million dollars.

National Sales Manager

Germany
Relocated July '89 from the U.S. to Europe to start up and manage the first European subsidiary of Trek Bicycle Corporation. Trek USA was a $50 million-dollar company operating at minimal profit.  Created Trek presence in the German market and expanded subsidiary from -0- to a $50 million-dollar subsidiary contributing a substantial profit.

Sales/Marketing:
• Responsible for $160 million in consolidated sales between 9/89-9/2000.
• Contributed $10 million profit over the same period while Germany was in a recession.
• Created European presence.  Located office and warehouse space, hired trained and developed staff, established customer base, developed first Trek catalog in German and established magazine contacts.
• Quickly moved into former East Germany (November 1989) following the removal of the Berlin Wall and built East German business to $3.2 million in sales.

Management:
• Fluent in German language, understand German business, work ethic and corporate culture.
• Responsible for recruiting, hiring and developing staff that expanded to 43 employees.
• Excelled in leading/motivating a diverse, multi-cultural workforce; improved employee morale, built camaraderie and trust, involved key sales people in product development process and ensured junior managers autonomy and authority in their departments.
• Determined staff educational needs, developed and delivered training seminars, enthusiastically promoted continuing education for staff development.
• Interviewed, hired and mentored managers for Trek's other European subsidiaries including Austria, Holland and Switzerland.

Product Development:
• Identified market needs and designed new products specific for the European market. These products contributed to 15 percent of Germany's overall sales.
• Designed a mountain bike that in 1992 was voted "German Mountain bike of the year" by the German cycling press.

Financial:
•	Managed P & L and reported to senior executives.
• Improved net profit before tax results by + $1.27 million in sales from 1999-2000.
• Controlled receivables; Germany produced lowest losses in Europe at 0.3 percent of sales.
• Created annual business plans, budgets, gross profit models, month-end financial reporting and managed working capital and assets.

• Produced excellent results in telephone sales, technical support, sales support and account receivables for a seven-state region in the United States.
• Expanded sales in territory by more than 30 percent in one year.
• Voted "Inside Sales and Service Representative of the Year" for the 1988-89 season.

Inside Sales and Service Representative

Find out detailed information about Steve Lindenau, Director of Export Sales, and Director in Foothill Ranch

Steve Lindenau: Director of Export Sales, and Director in Foothill Ranch

Steve Lindenau