Steve McMahon: Co-Founder in Cottonwood Heights, UT

-NORTH AMERICA P&L - $600 MILLION -CHARISMATIC INDUSTRY AT THE INTERSECTION OF SPORT, LIFESTYLE AND FASHION -PROVIDE LEADERSHIP AND STRATEGIC DIRECTION FOR PNA SPORTSTYLE APPAREL -COMPILE NORTH AMERICA CONSUMER, ACCOUNT, MARKET AND COMPETITOR INSIGHTS -DEVELOP LONG TERM BU GROWTH INITIATIVES AND HARMONIZE ACROSS APP/FTW/ACC -DRIVE REGIONAL ASSORTMENT ARCHITECTURE AS AN EXTENSION OF THE GLOBAL ASSORTMENT -LEAD THE GTM PROCESS AND ENSURE OPPORTUNITY OPTIMIZATION OF OMNI-CHANNEL DISTRIBUTION -ALIGN ON AND DRIVE STORY-TELLING ACROSS THE RELEVANT CHANNELS OF DISTRIBUTION -CREATION OF PERFORMANCE MANAGEMENT APPROACH FOR PROFESSIONAL TEAM DEVELOPMENT -OVERSEE FORMULATION OF STRATEGIC PROCESS IMPROVEMENTS AND TACTICAL IMPLEMENTATION -COMMITMENT TO ASSORTMENT/DISTRIBUTION/MARKETING SEGMENTATION

-GLOBAL P&L RESPONSIBILITIES - $217 MILLION -YOY GROWTH OF 35% ACROSS COMBINED PRODUCT CATEGORIES -TALENT LEADERSHIP DEVELOPMENT - MERCH/MATERIALS/DESIGN/DEVELOPMENT/SOURCING/PLANNING -DEVELOP AND LEAD THE EXECUTION OF A MULTI-YEAR BUSINESS STRATEGY -5 YEAR, LONG RANGE FINANCIAL PLANNING (NORTH AMERICA/LATIN AMERICA/ASIA PACIFIC/EMEA) -DRIVE GROWTH OPPORTUNITIES ALIGNING WITH SHORT, AND LONG-TERM STRATEGIC INITIATIVES -CONSUMER, AMBASSADOR AND MARKET RESEARCH ANALYTICS FORMALIZATION AND IMPLEMENTATION -ESTABLISHED A UNIQUE SELLING POSITION SPECIFIC ONLY TO BD IN THE OUTDOOR INDUSTRY -ESTABLISHMENT OF A DIFFERENTIATED, YET PURPOSEFUL SUSTAINABILITY PLATFORM -3 YEAR INNOVATION & PRODUCT ROADMAPPING -PRIMARY LEAD - DEVELOPMENT OF PROPRIETARY TECHNOLOGY PARTNERSHIPS -PROCESS FORMULATION - COMMERCIALIZATION CALENDARS/BRIEFS/LINE PLANS/ETC – FTW/APP/EQP -PRODUCT LIFECYCLE MANAGEMENT -IMPLEMENTATION OF CLO 3D DESIGN SOFTWARE -INCEPTION OF MATERIALS INNOVATION & DEVELOPMENT PROCESS AND FABRIC INNOVATION PARTNERSHIPS -INSTITUTED PRODUCT MARGIN REQUIREMENTS BY CATEGORY AND PRODUCT CLASS -FORMULATION OF CORPORATE, VENDOR SOURCE BASE STRATEGY TO COMBAT MARGIN & QUALITY CHALLENGES -CONSTITUTION OF STYLE/SKU EFFICIENCIES ANALYSIS STAGE GATES & SUBSEQUENT LINE ARCHITECTURE REVIEWS -CURATED, GLOBAL, ASSORTMENT/DISTRIBUTION/MARKETING SEGMENTATION STRATEGIES -STRATEGY CREATION FOR DTC AND E-COMMERCE BUSINESS -MANAGE MARGIN, INVENTORY TURN, ASSORTMENT PLANNING, OTB AND MARKDOWNS -“ISPO GOLD” & “OUTDOOR MAGAZINE, GEAR OF THE YEAR” PRODUCT AWARDS

-GLOBAL P&L - $550 MILLION -CUMULATIVE, 3 YEAR GROWTH OF 41% ACROSS APPAREL, EQUIPMENT, ACCESSORIES AND FOOTWEAR -TALENT LEADERSHIP/DEVELOPMENT/MENTORSHIP - MERCH/MATERIALS/DESIGN/DEVELOPMENT/MARKETING -DEVELOP AND LEAD THE EXECUTION OF A MULTI-YEAR BUSINESS STRATEGY -3 YEAR, LONG RANGE FINANCIAL PLANNING (NORTH AMERICA/LATIN AMERICA/ASIA PACIFIC/EMEA) -ESTABLISH SEASONAL MERCHANDISING STRATEGIES AND KPI’S -DRIVE GROWTH OPPORTUNITIES ALIGNING WITH SHORT, AND LONG-TERM STRATEGIC INITIATIVES -CONSUMER, AMBASSADOR AND MARKET RESEARCH ANALYSIS FORMALIZATION AND COMMUNICATION -ESTABLISHED A UNIQUE SELLING POSITION SPECIFIC ONLY TO MERRELL IN THE OUTDOOR INDUSTRY -LIGHTHOUSE INNOVATION LAB - FOUNDING MEMBER (APPAREL/EQUIPMENT/ACCESSORIES/FOOTWEAR) -PRIMARY LEAD - DEVELOPMENT OF PROPRIETARY TECHNOLOGY PARTNERSHIPS -MOAB III CROSS-CATEGORY TEAM LEAD -PROCESS FORMULATION - COMMERCIALIZATION CALENDARS, BRIEFS, LINE PLANS, ETC…APPAREL/EQU/ACC/FTW -EVALUATED NEW OPPORTUNITIES AND CREATED REPLACEMENT STRATEGIES FOR EXISTING BUSINESS -PRODUCT LIFECYCLE MANAGEMENT -CO-ORDINATED AND MANAGED KEY, GLOBAL STAGE GATE MEETINGS -OPENED THE ASIA PACIFIC SOURCING HUB OFFICE IN HONG KONG W/PARTNERSHIP OF THE VP OF DEVELOPMENT -CURATED, GLOBAL, ASSORTMENT/DISTRIBUTION/MARKETING SEGMENTATION STRATEGIES -DTC AND E-COMMERCE SPECIFIC LINE ARCHITECTURE CREATION -CATEGORY ACHIEVEMENT AWARD - YEAR 1 (EXCEEDING FINANCIAL GOALS) -PATENT CO-OWNER - RIDGEVENT™ TECHNOLOGY (INSULATED PRODUCT CLASS)

-GLOBAL P&L RESPONSIBILITIES - $280 MILLION -CUMULATIVE, 4 YEAR GROWTH OF 25% & 120% FOR CONSUMER ELECTRONICS & SOFTGOODS RESPECTIVELY -INCEPTION OF ACE (ADVANCED CONCEPT ENGINEERING) INNOVATION & PRODUCT ROADMAPPING -ESTABLISHED SUPREME SOUND™ AS THE FOUNDATIONAL POINT OF DIFFERENTIATION (ACOUSTICS PLATFORM) -CRAFTED BUSINESS UNIT SEGMENTATION STRATEGY (LIFESTYLE/SPORT/GAMING/WOMEN’S/PORTABLES) -BIG BOX/DTC/E-COMMERCE SPECIFIC DISTRIBUTION FOCUS -SOURCING HUB OVERSIGHT IN SHENZEN

-GLOBAL P&L - $1.47 BILLION -BU START-UP. GREW SOFT & HARD GOODS BUSINESS FROM $0 BASE TO NORTH OF $30 MILLION IN 5 YEARS -CONCEPTION OF BU BUSINESS PLAN STRATEGIES, INCLUDING CATEGORY STRUCTURE HIRING DECISIONS -CRAFTED BUSINESS UNIT SEGMENTATION STRATEGY (LICENSED/TEAM/IN-LINE) -LIGHTHOUSE INNOVATION LAB - FOUNDING MEMBER (APPAREL/FOOTWEAR/EQUIPMENT) -SPECIALTY/BIG BOX/DTC/E-COMMERCE SPECIFIC DISTRIBUTION FOCUS

-GLOBAL P&L - $1.1 BILLION -YOY GROWTH OF 22% ACROSS COMBINED PRODUCT CATEGORIES -PCR OVERSIGHT - STRATEGIC & TACTICAL ALIGNMENT OF LRP AND SEASONAL INITIATIVES -DRI-FIT™ SPORTSWEAR CAPSULE TEAM LEAD (LICENSED AND TEAM-WEAR APPLICATION)

-GLOBAL P&L - $1.2 BILLION -CUMULATIVE AVERAGE, 4 YEAR GROWTH OF 17% ACROSS APPAREL AND ACCESSORIES -PCR OVERSIGHT - STRATEGIC & TACTICAL ALIGNMENT OF LRP AND SEASONAL INITIATIVES -HERZO INNOVATION LAB PARTNER - FORMOTION™ HORIZONTAL TECHNOLOGY PLATFORM

-GLOBAL P&L - $180 MILLION -YOY GROWTH OF 50% FOR LOGOWEAR

-CATEGORY OPPORTUNITY OF $120 MILLION -CUMULATIVE AVERAGE, 3 YEAR GROWTH OF 100% FOR LOGOWEAR