Steve Welborn: in San Diego, CA

Responsible for managing the business relationships for a portfolio of clients including PayPal, Braintree, Rakuten, Swrve, and Coupa as the senior point of contact on the Account Services team while pushing clients, and the agency, creatively and strategically. • Building strategic operational plans, developing accounts, evaluating creative, balancing client expectations, coordinating resources, finance management and account team stewardship. • Overseeing the development and delivery of product information tools, sales enablement materials and campaign playbooks for PayPal and Braintree merchant campaign initiatives. • Managing the creative concepting and design development of website re-launches for Rakuten Marketing Services and Swerve Marketing Automation. • Producing internal corporate and social marketing videos for Coupa Financial Software.

Responsible for overseeing integrated campaign initiatives including messaging and design for email, display, video and photography production, event materials and social content for Hewlett-Packard Incorporated (HP Inc.) and Centrify. • Partnering with strategic planners, uncovering insights and writing creative briefs; copy/design input; advising clients and presenting strategy; content production and account team stewardship. • Participating in qualitative and qualitative research (interviews, surveys, ethnographies) initiatives with niche enterprise audiences to craft reseller campaign strategies. • Conducted workshops with internal key stakeholders to uncover insights to update the "HP Way" corporate vision statement.

Responsible for overseeing integrated campaign initiatives including messaging and design for email, print, display, event materials and social content for Hewlett-Packard Enterprise, HPE Helion Portfolio of Cloud Products and Services. • Advising clients and presenting strategy, writing creative briefs, copy/design input; content production and account team stewardship. • Delivered regional channel marketing campaigns with significant ROI that increased the campaign adoption rate in the channel. • Delivered regular campaign development recommendations through sound tracking and reporting methodologies including media analysis, competitive investigation and creative testing.

Responsible for managing print and digital initiatives including email, display, search, landing pages and website optimization for McKesson Business of Pharmacy, Pacific Investment Management Company (PIMCO) and Western Governors University. • Increased PIMCO’s Assets Under Management by 15% after six months of a coordinated digital, print, out of home and search initiatives. • Realized McKesson’s conversion goals through lead nurture emails, paid display retargeting and website optimization.