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Art Director / Graphic Designer / Photographer / Creative

Creative & Design

I'm motivated to give the world a new, exciting visual experience, to share my passions and to support the goals of the people around me.

http://stevennathananderson.com

n independent multidisciplinary creative since 2010. I bring organized and time-tested methodology to the creative space, delivering quality branding and assets to corporations large and small while also serving private clients with resources to help them achieve. I'm hired to refine brand personas, develop creative briefs, and ultimately deliver results for a wide range of clientele for B2B and DTC environments. The following is a quick breakdown of the great people I've supported over the last decade as a freelance/contract creative.

Graphic Design: 
• Yunika Boards
• Highway Two
• Stark Productions 
• Nomadic Impressions 
• Inland Valley Volkswagens 
• Tandent Vision Science
 
Marketing: 
• Google Cloud
• Highway Two

Photography: 
• Giant Bicycles 
• Five Ten Climbing (Adidas)
• Mountain Bike Action Magazine 
• University of California Riverside 
• California Baptist University
• Southridge Racing Family


Sole Graphic Designer and creative marketer for GKN Powder Metallurgy, GKN Additive and GKN Additive (Forecast 3D). Brought onboard to facilitate creative marketing output during a critical growth phase during the acquisition process from Forecast 3D to GKN Additive. Spearheaded creative marketing concepts for partnerships with General Motors, Schneider Electric and others.

• Lead visual design and strategy for company re-branding acquisition initiatives 
• Responsible for strategic planning and execution of graphic, photographic and video production 
• Collaborated with corporate partners to highlight technology and industry capabilities in the AM space
• Executed and published regular partner and industry case studies for Public Relations partnerships
• Developed new environmental design for company headquarters in partnership with Operations and Facilities
• Designed trade show environments and branded experiences for industry events
• Maintained DAM systems and catalog of visual assets
• Maintained communications and oversaw quality of creative deliverables from outside contractors


Marketing Graphic Designer 

Supported the creation of an internal design agency (with a concentration on new media and DTC Marketing) for the MW Company family of performance wheel brands after critical industry growth. 

• Directed and put into practice project management systems following industry-wide agency best practices resulting in reduce clutter from contractors and outside agencies
• Developed a Creative Output Matrix for prioritizing special projects and offering creative solutions to brand partners
• Launched projects to develop brand books for MW Company, MOMO, WELD, ADV.1 and Forgestar brands
• Met with Brand Leadership to develop key artwork for marketing campaigns including email blasts, static and animated social media content, print materials, branded merchandise, and various other collateral
• Consulted on development of a central DAM across the brand partnership
• Developed marketing materials for Speed Vegas and other  performance partner events


Graphic Designer

Lead company-wide marketing and creative efforts as a part of the Fairway Import Family of brands. Responsible for the day-to-day creative needs of EVS Sports and it’s partners, providing creative solutions for the Safety, Construction, Aviation and Defense Industries.

• Developed and implemented Agile project management system
• Coordinated strategic planning with Creative Director for B2B/DTC creative assets
• Created marketing assets including web banners, print/digital paid advertising, social media, etc
• Mentored Junior design and photography staff
• Partnered with Product Design Team to develop product packaging, hang tags, labels and product guides
• Lead in-house product photography studio and asset management
• Responsible for the design of POP and in-store branded signage and displays
• Lead the design of branded partnerships including window wraps, and trade show displays


Working as Interim Art Director, developed artwork relating to all health supplement packaging and advertising (foreign and domestic) ensuring brand presence, alignment, and quality throughout. 

• Maintained an Agile project management system for GMP compliance
• Conceptualized strategic planning with Creative Director for B2B/DTC creative assets
• Coordinated with design team on weekly assignments, identifying wins, challenges and next steps
• Mentored creative department staff to help foster creativity and foster efficient workflows
• Coordinated with stakeholders from Costco, Amazon, and other partners on creative needs. 
• Created marketing assets including web banners, print/digital paid advertising and social media
• Responsible for ad concepts and animation
• Responsible for design of product web pages, educational landing pages and ecommerce functionality
• Partnered with CSO to develop product packaging, labeling and educational materials
• Coordinated with regional officials to maintain design compliance in foreign markets (EU/UK, JP)
• Lead in-house product photography studio and asset management
• Responsible for the design of POP and in-store branded signage and displays
• Lead QC with print partners to maintain brand quality


Senior Graphic Designer with a focus on brand design and visual marketing, directly coordinating with the Creative Director and Art Directors to enhance the brand’s cult status and conceptualize new avenues of opportunity with brand partnerships.

• Created creative briefs and responsible for weekly, monthly, and annual marketing campaigns
• Drove engagement through creative concepts that enhance the brand’s prestige on social media
• Lead design of environmental activations, pop-ups, events, and partner POP displays
• Develop 360 campaigns emphasizing exclusive drops, artist, and brand collabs such as Fanatics, NBA, MLS, Scott Sports, and more
• Developed hundreds of product line design concepts and assisted in technical design for production
• Mentored junior designers providing resources, guidance and creative solutions on product design
• Lead weekly design review workshops to help hone creative output and inspire design team
• Responsible for DAM in Collaboration with in-house photography team

Senior Graphic Designer 

he creative force behind 2 brand refreshes, hundreds of successful 360 marketing campaigns, a revamped social media presence and the highest production quality photography in the cycling industry.

• Lead the visual design of weekly, monthly and annual sales/ marketing campaigns bringing YOY results
• Responsible for the design of paid and partner advertising with traditional and new media 
• Refined campaign strategies alongside Creative Director and Marketing Mangers 
• Met with external stakeholders to design new landing pages and develop exciting brand experiences 
• Lead regular reviews and testing for UX and UI improvements for eCommerce tracking KPIs
• Development of new web landing pages, and content-focused engagement
• Responsible for the front-end design of new branding initiatives for UX/CX improvements 
• Design of various collateral from POP, packaging, soft goods, and other marketing needs
• Mentored photography studio team, ensuring challenges were Identified and overcome
• Lead conceptual planning for photography and videography efforts
• Responsible for design of trade show and event brand activations
• Lead group-rides as MTB guide and brand ambassador

Graphic Designer / UX / UI

Temporary maintenance of H2’s graphic design and email marketing needs for their B2B channel.

• Design and development of email templates and branded campaign panels
• Responsible for the coordination of branded efforts for vendors
• Partnered with brand managers to ensure proper tone and visuals for the variety of brand partners
• Responsible for tracking conversion, sends, open rate, bounce rate and other KPIs via Mailchimp
• Lead design for day-to-day efforts including business cards, POP, soft goods, digital assets and print materials
• Developed specialized illustrations for marketing collateral

Contract Graphic Designer

Responsible for leading the brand’s growth as an industry leader in product, editorial, and on-location photography, videography and new media.

• Developed new DAM protocols and studio guides for consistent product photography
• Responsible for the photography and editing of an inventory with over 250K SKUs and growing
• Drove the conceptual aspects of studio photography for editorial and marketing purposes resulting in an image-driven brand
• Mentored photography studio team, ensuring challenges were Identified and overcome
• Lead the monthly planning and execution of on-location (action) photography including organizing talent, locations, props etc
• Lead campaign video production for brand initiatives, education, and awareness (including Tour de France special coverage,  Black Friday Sales, New Bike Day Campaigns, and more)
• Drove special photography projects with Industry partners and professionals including Yeti Cycles, Intense Cycles, DiamondBack, Eric Porter, Ronnie Renner, and more
• Responsible for the design of paid and partner advertising with traditional and new media 
• Design of various collateral from POP, packaging, soft goods, and other marketing needs
• Responsible for blog and social media content generation, moderation and engagement
• Lead group-rides as MTB guide and brand ambassador

Photographer / Graphic Designer

Responsible for documenting, filming and photographing the weekly events at Kidder Creek and producing a variety of video productions highlighting camper's experience for memorial and marketing purposes.  Highlights include: white water rafting, rock climbing, camp life, horseback riding, games and events.

• Responsible for project management related to camp schedules and activities
• Shot planning to maximize engagement
• Responsible for asset management
• Lead creative concepts related to camper experience (story telling)
• Edit and distribute media
• Responsible for print production


Media Specialist

Art Director for the Associated Collegiate Press Award Winning Volume 62 of Angelos in the Journalism Department at California Baptist University. 

Design Editor of Publications,  2012-2013 
Publications Section Designer, 2011-2012 
Associated Collegiate Press Section Photographer, 2010-2014
Copywriter, 2010-2011

• Responsible for the visual tone of publications, including photography, layout, illustration, and design
• Lead and mentored a team of 20 + creatives, ensuring quality, deadlines, and identifying challenges
• Partnered with outside vendors to ensure print quality and deliverables
• Mentored and managed a team of photographers, assigning roles and  determining work cells alongside the Managing Editor
• Work as auxiliary designer and Design Editor when needed

Art Director

ACP Photographer for California Baptist University's Journalism Department - on call

• Coordinate news-worthy events with staff writers and editors
• Maintain journalistic integrity throughout the capture and editing process
• Responsible primarily for reporting on sports, travel, and editorial content


Associated Collegiate Press - Photographer

Award-winning designer for CBU's semi-annual publication, Pursuit Magazine. Design and coordination of Travel section for 5 semi-annual issues.

Graphic Designer (Print)

Find out detailed information about Steven Anderson, Art Director / Graphic Designer / Photographer / Creative in Rancho Santa Margarita, CA

Steven Anderson: Art Director / Graphic Designer / Photographer / Creative in Rancho Santa Margarita, CA

Steven Anderson