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Senior Vice President of Sales and Marketing, JL Darling, LLC

Highly accomplished Sales, Marketing and Business Development General Manager, MBA, with a proven track record of leading organizations through transition and achievement. Exceptional record of outstanding performance and promotion to positions of significantly greater responsibility at New Balance and P&G (Duracell, Oral-B and Gillette Brands).   
• Extensive experience developing high-performing sales teams and delivering profitable financial results as General Manager, Director of Business Development, National Account Manager and Category Manager. 
• Proven abilities to develop winning strategies and to lead successful execution across channels, key accounts, field-direct, B2B, B2C and Digital Channels.  
• Recognized as a strong financial manager who understands opportunities and quickly transforms outcomes. 
• Known throughout the industry as high energy, opportunity focused, thoughtful, competitive, and visionary. 

CORE STRENGTHS / EXPERTISE
•	Sales, Marketing & Business Development 	
•	Proven Leadership Positions & Track Record
•	Broad & Deep Sales Management Expertise	
•	Excellent Presentations & Communications
•	Sales Strategic Plan Development & Execution	
•	High Performing Sales Team Leadership
•	Marketing / e-Commerce Strategic Planning	
•	C-Level Customer Relationship Management
•	Athletic Goods, Apparel, Accessories & Footwear
•	Consumer Products Goods & Consumer Electronics	
•	Full Profit & Loss Accountability & Success
•	Consumer Centric Led Decision Making















Leadership, Sales Management, Sales, Retail, Forecasting, Microsoft Excel, Power Point, Word, Time Management, Customer Service, Management, Strategic Partnerships, Strategy

o General Manager of $250 million National Account footwear, apparel and accessory business with key customers including: Dick’s Sporting Goods, Amazon, Kohl’s, Scheels, Academy, Zappos and Team Sales Channel.  
o Full P&L accountability for net sales, COGS, marketing investments, SG&A, and operating contribution.
o Consistently delivered sales targets each year and led 2017 breakthrough revenue growth of +97% and profit growth of +95% at leading sporting goods chain. 
o Created and led plans to achieve number one brand share position in Baseball from 2015 to Present as measured by NPD. 
o Led merchandising strategy and plans to achieve number one position in Lacrosse category after only three seasons.  
o Passionately led and inspired direct team to perform at their best and develop into future leaders of the organization. 
o Personally, mentored and trained over 200 team members at New Balance and P&G to improve their effectiveness in current role and to be promoted to positions of greater responsibility. 
o Built collaborative senior-level relationships with key customers, including Board Chairmen, CEOs, and Chief Merchants. 
o Designed a compelling point of difference proposal to Key Customer Chairmen, SVP’s and VP’s that resulted in securing branded shop in shop for apparel. Retail and digital presence was retracted from other competitive brands to support roll-out.   
o Highly respected for strong and approachable presence and ability to negotiate at a very senior C-level at North America’s Leading Customers, Vendors and Internal Licensed Partners. 


General Manager, National Accounts

Find out detailed information about Steven Pettinelli, Senior Vice President of Sales and Marketing, JL Darling, LLC in Marblehead, Massachusetts

Steven Pettinelli: Senior Vice President of Sales and Marketing, JL Darling, LLC in Marblehead, Massachusetts

Steven Pettinelli

New Hampshire College

New Hampshire Graduate School of Business