Steven Pierre-Noel: Retail Development Marketing Manager - North America in West New York, NJ

(2 direct reports) • Manage marketing/retail development initiative timelines and the in-store setup to ensure programs are executed at a premium level for Calvin Klein Retail Stores (outlets, full price specialty and regional mall digital marketing) • Execute promotional and lifestyle marketing strategies for all North America Retail (200 stores) with reported retail sales of $631 million • Owns and manages marketing budget of $3.8 million • Partner / manage key stakeholders and agencies to develop and optimize the go to market opportunities to drive monthly/yearly sales targets for Outlet and Full Price Retail • Manage the marketing library for English and French marketing collateral • Develop and project manage the seasonal marketing briefs and calendar • Manage special marketing projects: Pop up shops, Kids, product test • Successfully drove 12 underwear and intimates programs to help deliver $160 million sales in 2018

• Create and develop seasonal brand and marketing strategies to activate the brand to drive awareness, acquisition, conversion of consumers and overall sales for key programs. • Act as brand authority and champion it in the local market. Ensuring consistency, brand expression and develop the authenticity throughout all consumer touch points (in-store, digital, paid media (web banners, social media and affiliate programs)) • Project manage and direct the internal studio and external partners/agencies, retailers and daily management of the PR agency. • Working with Sales and channel teams to optimize the go to market opportunities. • Owns and manages marketing budget $500K • Develops post programs campaign ROI analysis for in-store and digital initiatives (owned/paid).

• Developed the business strategy to launch, drive awareness and sales using a Retail, Online and Evangelism Marketing techniques. • Provided guidance on Marketing Planning, Communication strategy, Consumer Segmentation, and Target Consumer to ensure that the brand was properly represented in the marketplace. • Consulted on: Product Assortment, Product features, Price Point, Channel of distribution, Website Development, and Competitive Analysis

• Managed development and execution of Shops/Fixtures, Seasonal Point of Sale, Trade Shows and Key In-store Visual Branded Presentations for IZOD, Van Heusen & Bass in the marketplace to ensure consistency in brand experience at Retail. Specific retailers: Macy’s, Belk and JCPenney • Built out and launch of 683 IZOD shops in JCPenney stores (increased sales by 13%) • Drove brand awareness and sales through Retail and Digital Marketing Touch points, including paid media. • Spearheaded Sourcing, Pricing / Budgets, Distribution and Orders with various fixture companies, for major accounts in-store displays and shop fixtures in conjunction with store design for 250 existing shops. • Collaborated with Creative, Sales and JCPenney on IZOD windows in JCP Flagship store in conjunction with the 683 new shop concept launch. • Execute promotional and lifestyle marketing strategies for all North America seasonally.

• Segmented Accounts to provide the appropriate level of Marketing Support per account by partnering with sales to develop strategy for North American accounts. • Executed a consistent On-Brand presentation at Retail, Paid media / Digital Banners, Ecommerce, Trade Shows, Meetings and in all Brand Initiatives from developed marketing plans to drive brand awareness by utilizing branded materials. • Partnered with Stakeholders to increase Brand Presence, Drive Sales and increase Market Share at Retail & Trade Shows by developing a standard go to market promotional kit. • Used best practices from Converse to develop and implement procedures to increase the operational effectiveness of the Marketing Department.

• Conceptualized and Implemented Seasonal Account and Channel Marketing plans across North America to execute the planned Corporate Brand Strategy within them. • Wholly managed multiple distribution channels for 6 brands including Chuck Taylor, Converse by John Varvatos and others (footwear & apparel) (Luxury – Department Store – Independents - Owned Outlet Stores, Gap and Dot.com / Ecommerce) by collaborating with Sales, Merchandising and Creative. • Managed a $2.7 million dollar budget for divisions providing $147 million in sales. • Owned development and presentation of short and long-term marketing plans for B2B / B2C (Point of Purchase signage, Promotions, Events, Sponsorship, Fixtures, Shops, Trade Shows, Paid media / Digital Marketing, Email blasts and the Retail environment) to drive branded initiatives and sales. • Utilized 360 Marketing strategies to connect with the consumer, to drive brand awareness and sales. • Supported the Sell-In and Sell-Through of products by developing branded programs to present accounts our branded plans for driving awareness and sales for products. • Project managed the creative process for all branded account, Channel, in-store and ecommerce elements partnering and communicating with the creative team and agencies specific requirements and timelines. • Created Policies and Procedures to enhance the Operational Efficiency of the Marketing Dep. • Garnered 14.7 million impressions and a CTR of 0.20 for an Accounts Digital Marketing Campaign • Increased sales 15% in Outlet Retail division after implementing developed Marketing Plans • Segmented consumers by brand & retail channel, to build concise creative briefs and also educated the organization concerning our consumers. • Executed Bloomingdale’s windows to introduce Converse family of products to the consumer in order to drive sales and brand awareness in the Luxury market.

• Managed Marketing, Advertising, Direct Mail, Inserts and ROP for featured brands in Beauty, Footwear, Handbags, Jewelry and Accessories divisions of Macy’s to drive full price sales. • Strategically planned marketing and advertising needs for each season with the divisions to ensure they provided the % of sales their division was allocated to deliver to the company. • Successfully project managed timelines in challenging situations while managing the workflow for 4 people to launch key branded marketing support of products on time.

• Developed and launched website to provide 1st online presence owned media for DKNY Jeans. • Executed strategic plans for 6 apparel lines. Promoted Brand Awareness in the North America and South America to drive consumers in-store purchase. • Drove Brand awareness through Retail, Mass Media, Digital & Lifestyle Marketing strategies to align the brand with the consumers’ lifestyle. • Coordinated & executed Special Events, Sponsorships and In-Store appearances with Celebrities to affiliate the brand with Trendsetters and Lifestyle Events to gain visibility • Developed trim packages, packaging and fixtures to feature product and product attributes.