Marketing Director

Marketing & Sales

Marketing Director with 16+ years of experience leading the creative development and deployment of innovative marketing
campaigns for Fortune 500 clients. Strategic Leader focused on defining and executing the vision, direction, and positioning of
brands while transforming marketing operations and spearheading the creation of omnichannel campaigns to maximize brand
awareness, increase engagement, and drive revenue growth.

● Leading the development and execution of innovative marketing strategies by overseeing brand touchpoints & messaging.
● Repositioned the brand as "the Hard Seltzer of Austin" by launching two new best-selling products, Summerfest & Ranch Water,
with new campaigns, packaging, retail POS signage, and in-store promotions to drive conversions at the shelf.
● Increased social media followers by 25% and average weekly impression rate by 50% by spearheading the development and execution of a new partnership and influencer program.

Director of Marketing

Created innovative, strategic concepts and breakthrough marketing, branding, and advertising initiatives for 20+ brands while
hiring, managing, leading, and mentoring a 7-person marketing team.
● Led new content strategies, social media campaigns, consumer engagement initiatives, promotions, partnerships, and sponsorships to facilitate cultural resonance with brands, generate impressions, and increase market share.
● Designed and presented consumer messaging and engagement strategies to corporate brands, including Doritos, Cheetos,
Tostitos, Sunchips, Ruffles, Fritos, and Quaker Oats.
● Generating over 2B in earned impressions by developing, pitching, and driving the execution of an omnichannel campaign with
TV, influencer, and in-store promotions that brought back John McClane/Bruce Willis for the launch of DieHard batteries at Advance Auto Parts.

Senior Director Creative AND Concepting

Oversaw and managed a 2-person team developing promotions, sponsorships, partnerships, social media, and experiential
marketing concepts.
● Successfully pitched presentations to clients, including Doritos, Cheetos, Quaker, Wendy's, and Cap'n Crunch.
● Built, managed, and served as the Creative Lead for Doritos' crowdsourcing platform for over six years to create innovative
content with thousands of Doritos fans while collaborating with the Doritos Brand Team.
● Conceptualized and launched a partnership between Cheetos and USA Curling leading up to the 2018 PyeongChang Winter
Olympic Games, complete with social media promotions, a NYC event, an LTO product innovation, and a YouTube video that
generated 1.5B brand impressions and was shortlisted for a Cannes Lion award.

Concept Director

Created promotional, experiential, sponsorship, social media, and shopper marketing concepts for clients, including AT&T, State
Farm, AB InBev, and several PepsiCo brands.
● Developed and executed dozens of shopper marketing programs hand in hand with the AB InBev Trade Marketing team,
resulting in increased sales around peak selling seasons.

Associate Concept Director

Find out detailed information about Stu Hill, Marketing Director in Austin, Texas

Stu Hill: Marketing Director in Austin, Texas

Stu Hill