Stu Hill: Marketing Director in Austin, Texas

● Leading the development and execution of innovative marketing strategies by overseeing brand touchpoints & messaging. ● Repositioned the brand as "the Hard Seltzer of Austin" by launching two new best-selling products, Summerfest & Ranch Water, with new campaigns, packaging, retail POS signage, and in-store promotions to drive conversions at the shelf. ● Increased social media followers by 25% and average weekly impression rate by 50% by spearheading the development and execution of a new partnership and influencer program.

Created innovative, strategic concepts and breakthrough marketing, branding, and advertising initiatives for 20+ brands while hiring, managing, leading, and mentoring a 7-person marketing team. ● Led new content strategies, social media campaigns, consumer engagement initiatives, promotions, partnerships, and sponsorships to facilitate cultural resonance with brands, generate impressions, and increase market share. ● Designed and presented consumer messaging and engagement strategies to corporate brands, including Doritos, Cheetos, Tostitos, Sunchips, Ruffles, Fritos, and Quaker Oats. ● Generating over 2B in earned impressions by developing, pitching, and driving the execution of an omnichannel campaign with TV, influencer, and in-store promotions that brought back John McClane/Bruce Willis for the launch of DieHard batteries at Advance Auto Parts.

Oversaw and managed a 2-person team developing promotions, sponsorships, partnerships, social media, and experiential marketing concepts. ● Successfully pitched presentations to clients, including Doritos, Cheetos, Quaker, Wendy's, and Cap'n Crunch. ● Built, managed, and served as the Creative Lead for Doritos' crowdsourcing platform for over six years to create innovative content with thousands of Doritos fans while collaborating with the Doritos Brand Team. ● Conceptualized and launched a partnership between Cheetos and USA Curling leading up to the 2018 PyeongChang Winter Olympic Games, complete with social media promotions, a NYC event, an LTO product innovation, and a YouTube video that generated 1.5B brand impressions and was shortlisted for a Cannes Lion award.

Created promotional, experiential, sponsorship, social media, and shopper marketing concepts for clients, including AT&T, State Farm, AB InBev, and several PepsiCo brands. ● Developed and executed dozens of shopper marketing programs hand in hand with the AB InBev Trade Marketing team, resulting in increased sales around peak selling seasons.