Dance

Yoga

Snowboarding

Fitness

Horseback riding

Skiing

Hiking

Founder

Executive

QUALIFICATIONS IN ACTION
Accomplished Marketing/Sales Professional offering intimate knowledge with a proven track record in influencer relationship management, strategic planning, sales, client relations development, customer engagement, interpersonal communication skills and teamwork. Lead sales efforts with new and creative strategies that improve the performance of the organization and customer satisfaction. Confident leader skilled in building excellent client relationships and organizing world class events while consistently exceeding revenue goals.

SELECTED HIGHLIGHTS
Experienced in process improvement and managing of marketing and sales operations to boost profitability and bottom-line objectives leveraging effective strategies and event planning to increase revenue.
Conceptualize to execution of high level influencer event. Highly skilled communincator with industry professionals and influencers via social media to create a strong brand networks.
Identify, grow and coordinate influencer database. Established strong relationships with customer base and understood customer processes and business model to enhance brand opportunities.
Demonstrated success as a leader with excellent initiatives in building teams that shows commitment to highest levels of services.
Promoted to Sales Management based on overall performance.
Successful launch and sale of fitness based brand.

KEY COMPETENCIES
Sales Management
Influencer Management
Event Planning
Market Analysis
Solution & Consultative Selling Project Management Go-to-Market Management Trade-shows & Conferences Strategic Planning
Public Relations Business Development Decision-making Workload Prioritization Relationship Building

Branding creation
Conceptualized, designed and implemented effective fitness programs for the platform
Identify Marketing opportunities
Financial planning and forecasting
Building anticipation and creating demand through social media, advertising, and networking Create, develop, implement and Manage social media strategy


Develop and implement effective sales strategies
Negotiate and close agreements with large customers
Manage and oversee the daily operations of the sales department
Monitor and analyze performance metrics and suggest improvements
Perform research and identify new potential customers and new market opportunities Liaise with Marketing and Product Development departments to ensure brand consistency

National Sales Manager

SHINE: Inspiring Influencers Event creator (contract)
Created and executed a large scale influencer event.
Strategic direction and detailed plan of influencer event. Influencer guest invite list, key marketing messages to attract attendance, schedule of events, sponsorship opportunities, key messages to attract sponsors and list of potential sponsors
Lead and manage all planning of logistics, supporting sponsors and planning and executing marketing to ensure enrollments.
Lead and manage all aspects of the influencer event sponsorship sales, create sales pitches, outreach to potential sponsors, leads list generation.
Create, develop, implement and manage social media strategy
Collaborate with Marketing, Sales and Event Development teams

Event Director

Established and implemented a thriving movement studio from the ground up.
Developed standardized operational procedures, driven by the company’s mission core values Effectively managed and achieved all objectives for fitness training sales.
Developed and executed continuous sales and marketing.
Designed and implemented effective fitness programs.
Report on sales and marketing metrics and constantly strive for improvement in
Brand awareness, customer retention, and client acquisition.
Train, supervise, and schedule a team of over 15 combined Front Desk Associates,
Create, develop, implement and manage social media strategy

Entrusted with all aspects of account management responsibility for Dakine.
Collaborated on other agnecy brands management for the territory.
Analyzed market trends and assisted in developing sales projections, forecasts, and goals. All built around a strategy to penetrate boutique style stores, specialty girls fashion stores, and single-sport service providers.
Built client relationships by acting as the liaison between the customer service and sales teams. Assisted in the planning and execution of brand awareness and sales throughout the territory, using in-store promotions, networking, trade-shows, and events.
Planning seasonal marketing plans to drive sales within independent and chain stores.
Coordinated orders with colleagues to ensure timely delivery of key client accounts.
Monitored product movement in stores, actively participated in visual and conceptual merchandising and window display development.
Fostered and developed in-store special events.
Consistently met performance and sales objectives.
Member of Dakine’s Rep advisory board.

Sales Associate

Invited to manage Western Canada $3M sales territory, with core accountability for sustaining existing accounts while actively pursuing new business opportunities.
Liaised with existing and potential clients on a regular basis, actively participating in all regional and national tradeshows to move in-season and out-of-season stock.
Generated detailed account reports, with a breakdown by business lines and identification of new opportunities.

Western Canada Sales Representative

Invited to manage agency brands REEF and L-SPACE, with core accountability for sustaining existing accounts while actively pursuing new business opportunities.
Liaised with existing and potential clients on a regular basis, actively participating in all regional and national tradeshows to move in-season and out-of-season stock.
Constantly identifying new areas of opportunity. Data entry and administrative duties.

WindemUp Sales

Find out detailed information about Sue White, Founder in Vancouver , BC

Sue White: Founder in Vancouver , BC

Sue White

George Brown Collage

LakeHead University

York University