Sue White: Founder in Vancouver , BC

Branding creation Conceptualized, designed and implemented effective fitness programs for the platform Identify Marketing opportunities Financial planning and forecasting Building anticipation and creating demand through social media, advertising, and networking Create, develop, implement and Manage social media strategy

Develop and implement effective sales strategies Negotiate and close agreements with large customers Manage and oversee the daily operations of the sales department Monitor and analyze performance metrics and suggest improvements Perform research and identify new potential customers and new market opportunities Liaise with Marketing and Product Development departments to ensure brand consistency

SHINE: Inspiring Influencers Event creator (contract) Created and executed a large scale influencer event. Strategic direction and detailed plan of influencer event. Influencer guest invite list, key marketing messages to attract attendance, schedule of events, sponsorship opportunities, key messages to attract sponsors and list of potential sponsors Lead and manage all planning of logistics, supporting sponsors and planning and executing marketing to ensure enrollments. Lead and manage all aspects of the influencer event sponsorship sales, create sales pitches, outreach to potential sponsors, leads list generation. Create, develop, implement and manage social media strategy Collaborate with Marketing, Sales and Event Development teams

Established and implemented a thriving movement studio from the ground up. Developed standardized operational procedures, driven by the company’s mission core values Effectively managed and achieved all objectives for fitness training sales. Developed and executed continuous sales and marketing. Designed and implemented effective fitness programs. Report on sales and marketing metrics and constantly strive for improvement in Brand awareness, customer retention, and client acquisition. Train, supervise, and schedule a team of over 15 combined Front Desk Associates, Create, develop, implement and manage social media strategy

Entrusted with all aspects of account management responsibility for Dakine. Collaborated on other agnecy brands management for the territory. Analyzed market trends and assisted in developing sales projections, forecasts, and goals. All built around a strategy to penetrate boutique style stores, specialty girls fashion stores, and single-sport service providers. Built client relationships by acting as the liaison between the customer service and sales teams. Assisted in the planning and execution of brand awareness and sales throughout the territory, using in-store promotions, networking, trade-shows, and events. Planning seasonal marketing plans to drive sales within independent and chain stores. Coordinated orders with colleagues to ensure timely delivery of key client accounts. Monitored product movement in stores, actively participated in visual and conceptual merchandising and window display development. Fostered and developed in-store special events. Consistently met performance and sales objectives. Member of Dakine’s Rep advisory board.

Invited to manage Western Canada $3M sales territory, with core accountability for sustaining existing accounts while actively pursuing new business opportunities. Liaised with existing and potential clients on a regular basis, actively participating in all regional and national tradeshows to move in-season and out-of-season stock. Generated detailed account reports, with a breakdown by business lines and identification of new opportunities.

Invited to manage agency brands REEF and L-SPACE, with core accountability for sustaining existing accounts while actively pursuing new business opportunities. Liaised with existing and potential clients on a regular basis, actively participating in all regional and national tradeshows to move in-season and out-of-season stock. Constantly identifying new areas of opportunity. Data entry and administrative duties.