Sumie Inoue Haase, MA, SCPM: Director of International Market Development @ JanSport, VF Corporation | in Orange County, California
Sumie Inoue Haase, MA, SCPM

Director of International Market Development @ JanSport, VF Corporation |
Orange County | US
Skills
- Business Profitability
- Business Correspondence
- Assortment Strategies
- Product Knowledge
- Product Presentation
Interests
No information
Work experience
VF Corporation
Director of International Market Development, JanSport | 06/2019 - Current
Director of International Market Development (2019-Current) (Denver, CO office) (Remote, CA)
Head of International Sales (Interim Position) (2018-2019) (Carlsbad, CA)
Expand and manage international markets including APAC, LATAM and ME for JanSport, Eastpak and Eagle Creek brands.
• Streamline and develop each brand’s business model (Distributorship model and Licensee model) to be most effective and efficient.
• Increase globalization of both brands by collaborating with internal stakeholders.
• Develop and maximize sales while enhancing and protecting the integrity of the brand.
• Establish right pricing and operational processes based on market trends to grow each marketplace.
• Prospect and bring in new partners for new markets.
• Negotiate and execute/renew agreements.
Eagle Creek
International Sales Management (Interim Role) | 11/2018 - 05/2019
Expanded and managed international regions including APAC, LATAM and ME.
• Streamlined License business processes and establish new SOP as necessary.
• Increased globalization of the brand by collaborating with internal stakeholders.
• Developed and maximized sales while enhancing and protecting the integrity of the brand.
• Established right pricing and operational processes based on market trends to grow each marketplace.
• Prospected and brought in new partners for new markets.
• Negotiated and executeed/renewed agreements.

SKLZ
Senior Director - International Marketplace | 05/2016 - 10/2018
Developed and managed international regions including APAC, LATAM, EMEA and Canada.
• Participated in executive team meetings as member of the company leadership team.
• Turned around APAC and LATAM to profitable business in less than 1 year and the entire international marketplace in less than 2 years.
• Spearheaded to implement new business model fro the existing business model, which led the business to profitability.
• Prospected and brought in new partners to expand our market coverage.
• Developed and implemented marketplace strategies by working cross-functionally with operation, planning, finance, product, marketing, legal and sales.
• Established right pricing and operational processes to grow each marketplace.
BCBGMAXAZRIAGROUP
Sr Project Manager, PMO (Contact) | 01/2016 - 04/2016

Oakley
Global Business Development Program Manager | 04/2010 - 10/2015
Developed and implemented strategic projects to drive US and international market growth.
• Spearheaded global strategic projects that are aligned with corporate strategies.
• Established a subsidiary office in China and re-launched the brand.
• Created and implemented Chinese retail operation and logistics model, which resulted in more than 50% reduction in overhead cost and shorten lead time to start the local business.
• Conducted a competitive analysis to evaluate the international business that affects profitability growth and productivity, followed by monthly international market visits to ensure improvements are made.
• Collaborated and supported with Asia Pacific distributor buy-out projects.
• Created and implemented entire policies and procedures such as Employee Handbook, Operation Manual, Inventory & Fulfillment Guidelines for Chinese subsidiary.

Under Armour
Business Development Manager | Product Management | 04/2006 - 04/2010
Asia Pacific Business Development Manager (2009-2010)
Business Analytics Team (Cross Functional Management Program) (2010)
Japan Business Manager (2008-2009)
International Product Line Manager (2006-2008)
Led international business growth and managed operations for Asia Pacific region.
• A chosen member of Corporate “Think Tank” team (cross-functional team consisted of 15 members handpicked by the top executive team).
• Increased the number of doors in the existing distribution channel by +30% in 1 year.
• Prospected and opened new distribution in Asia Pacific region with brand right partners.
• Developed and implemented regional brand development strategic plans.
• Grew the Japanese market to the 2nd largest after US in 1 year by growing its sales by +120%.
• Improved APAC profitability by +80% in 2 years.
• Researched and created market right products for Japan and Canada.
Fendi Timepieces
International Sales & Marketing Manager | 03/2003 - 03/2006
Managed worldwide marketing communication campaign and sales & merchandising development programs. Oversaw a direct sales territory. Licensing Management: Licensee representative to the brand.
* Increased direct sales territory by 250% in 2 years.
* Planned and expedited large-scale, multi-media marketing and promotional programs for 50+ countries including major markets such as US and Japan.
* Hired, trained and supervised 5 employees; 3 in the US, 1 in Japan and 1 in Guam.
* Managed 15+ international distributors.
Calvin Klein Inc.
Licensing Coordinator | 11/1999 - 03/2003
Managed licensee and distributor partners for Eyewear, Home Collection, cK Jewelry, cK Footwear, Calvin Klein Collection, cK Handbags.