Sunny Noh: in Los Angeles, CA

Managed 15+ clients totaling a value of ~20M by providing sales driven consultation identifying concepts and brand building opportunities to increase business exposure across social media platforms and SEO rankings as well as hosting events related to the strategic marketing and PR objectives - Led sessions with professional photographers and videographers while capturing own content to design graphics used for digital media buys, email marketing, and in-store marketing collateral - Liaised and developed relationships with ~350 local and national media reps and external PR agencies to solicit and secure contributed articles and editorials through in-person syncs and follow-ups - Co-authored all clients' press kits with the CEO and responsible for proactive pitching, delivering time sensitive and confidential press materials to media contacts as needed, and monitoring daily press clips - Coordinated high profile TV productions (KTLA, Jimmy Kimmel, BuzzFeed, etc.) and food events (Food & Wine, LA Times, Alex's Lemonade, etc.) by providing day of end to end logistical support including run of show, scheduling, booking travel, ordering equipment, and invoicing - Identified opportunities for increased social media engagement through market research and built new relationships with online bloggers and influencers and curated novel experiences to secure partnerships

Executed full recruitment cycle and managed payroll for and ensured professional development of 20+ service staff members by giving reports to the executive partners with performance evaluations and advancement potential - Spearheaded cross training programs for staff members to perform effectively in all positions reducing company labor expenses and improving productivity and job satisfaction for employees

- Assisted in training new sales team members on team sales objectives, company regulations and standards, as well as help integrate members into the team dynamic and culture - Increased sales by 5% every quarter through client engagement initiatives such as hand-written cards, direct phone calls, and e-mail marketing with personalized look books and promotions